Research On Marketing Strategy Of Infant And Child Titanium Products Of Company C

Since China’s family planning policy,the number of newborns in China has been declining.The sixth census shows that China’s fertility rate has dropped below 1.2%,which is lower than that of some developed countries.However,with the fourth birth peak in 2005,the average number of newborns in China is over 16 million every year,and the consumption market of pregnant and infant children is very huge.With the rapid development of China’s economy and the improvement of people’s living standards,the gradual implementation of the two child policy has created unprecedented opportunities for the pregnant and infant consumer market.In the face of huge business opportunities and fierce competition in the maternity and infant market,the new domestic maternity and infant company C is striving to develop internal technology and establish external image,so as to prepare for the next expansion.In this paper,PEST analysis is used to reveal the opportunities and risks of company C,market segmentation research reveals the competition and demand of company C,and then through SWOT analysis of company C to match the target market,it is established that "1.5-3-year-old baby’s family" and "3-6-year-old baby’s family" are the target market for company C to promote the introduction of baby titanium products,and a clear product definition is established "No heavy metals,real safety".According to the demand of the target market and the competition of the target market,this paper finally establishes the product strategy of "differentiation",the price strategy of "reasonable supply",the channel strategy of "flattening" and the marketing combination strategy of "combination communication".Research conclusion: the final marketing strategy formed in this paper is of great reference value for the next step of planning and practice of C company’s infant andchild titanium products,and has certain enlightenment for the same type of company’s research marketing strategy.