Study On The Strategic Development Of Cross-Border E-Commerce Of Jilin Province We-Expert Company

For a long time,foreign trade has always been an important data to measure the economic development of a country.With the rapid development of information technology such as economic globalization,cloud computation,blockchain technology and big data,the traditional trade import and export model can no longer fully meet the development needs.In recent years,cross-border e-commerce has gradually entered the public’s field of vision and has begun to penetrate into all processes of traditional import and export trade.Cross-border e-commerce can play a very important role in stimulating our country’s economic growth,realizing the optimal allocation of resources and enhancing the brand image of Chinese products.With the outbreak of COVID19,orders of traditional trade were drastically reduced,all governments had issued home isolation measures.As a new mode of trade,cross-border e-commerce has demonstrated its outstanding advantage especially in this year.According to the economic survey in the first and second quarters of 2020,due to the impact of the COVID19,China’s foreign trade industry orders have fallen sharply,but the cross-border e-commerce industry has sprung up,showing a growth trend.In the first half of 2020,the customs’ cross-border e-commerce supervision platform imports and exports increased by 26.2%,of which exports increased by28.7% and imports increased by 24.4%.The growth of the cross-border e-commerce industry has benefited from a series of supportive policies introduced by the government,including further optimizing the business environment at ports,shortening the time limit for customs clearance,and accelerating export tax rebates.Driven by this epidemic,the space for the development of emerging service trade will be completely opened up,which is expected to achieve rapid development,which will force the upgrade of the industrial chain.This article attempts to analyze the macro and micro environment,analyze the management strategy and development strategy of Jilin Province We-Expert Co.,Ltd,so as to solve the problems faced by small and medium-sized enterprises in the development of cross-border e-commerce business.The main research process of this project is as follow: According to the current situation of cross-border e-commerce development,first explain the background and significance of the research,sort out the research methods and content,and determine the theoretical basis;the second part take Jilin Province We-Expert Co.,Ltd as an example to analyze the problems and status quo of the company’s cross-border e-commerce business development at this stage with analysis tools.The third part analyzes the company’s internal and external environment and conducts SWOT analysis to further analyze and clarify the company’s development strategy.Through the strategic research on the business development of small and medium-sized cross-border e-commerce companies represented by this company,in-depth analysis of the characteristics of the cross-border e-commerce industry and the characteristics of upstream and downstream industries.The fourth part specifies a series of detailed development strategy specific rules for the company on the basis of the previous,including the development strategy goals,the selection and implementation of related development strategies,and the implementation of the safeguard measures for related strategies.Finally,summarize the significance and main issues of this research,and give suggestions and directions for the development of SMEs’ cross-border e-commerce business,ensuring that tens of thousands of SMEs can survive and have further development and growth in the rapid development of this industry.It is hoped that these studies can help companies solve current problems and make them develop healthily.