Research On The Development Strategy Of Ming Fai Group

As the market competition intensifies,loopholes begin to emerge in the production,supply,sale,management and other links of some enterprises in the hotel supplies industry,which brings rapid increase in production and management costs and sharp decrease in profits and enterprise competitiveness.Enterprises encounter a lot of difficulties for further development and expansion and meet great problems during the process of operation.At the leading level in China,Ming Fai Group also encounters similar problems as a representative group in the hotel supplies industry.Meanwhile,Ming Fai Group has been researching the road of maintaining sustained development and long-term competitiveness,and its development course and management mode can be used by other enterprises in the industry for reference.The author sets forth various environments where Ming Fai Group is in and research significance,expounds the current research background,opinions,research thoughts and theoretical support of the academic circle in detail,systematically analyzes Ming Fai Group in virtue of strategic analysis tools and industrial development strategy analysis methods,recognizes the political,economic,social and technological environments of Ming Fai Group by applying macro environment analysis model,discusses the supply environment,market demand,alternative industry,industrial infiltrators and market competition situation around the hotel supply industry and understands the opportunities and threats encountered by Ming Fai Group by using Michael Porter’s Five Forces Model,analyzes the internal operation environment of Ming Fai Group and knows the advantages and disadvantages of Ming Fai Group in the aspects of industrial resources,production capacity,operation ability,R&D ability and organization management ability of Ming Fai Group;besides,in virtue of SWOT analysis matrix,the future development plan and decisive opinions of the industry are designed,and the development thoughts,system standard and goal programming of the group are determined from the longterm planning thoughts of the enterprise,so as to determine the long-term development implementation route from 2020 to 2035;meanwhile,the layout and management opinions of expanding the hotel supply business and focusing on the hotel supply business around the guest room supplies of hotels are proposed to provide reference suggestions for Ming Fai Group to break through and successfully pull through the bottleneck period and guarantee the realization of industrial innovation by the group.According to the research,it is appropriate for Ming Fai Group to adopt the diverse strategies + strategy of concentrated development as the general strategy: firstly,taking the guest room supplies of hotels as the core,the group shall expand the business to the operation supplies and equipment,hotel skin care products and other hotel supply businesses;secondly,the group shall shrink the scope of non-hotel supply business and focus the man power and material resources on the hotel supply business.From the perspective of a micro enterprise,applying related theories and empirical approaches,this paper proposes the approach and practical application of formulating the strategic system of hotel supplies enterprises.It is hoped to bring certain exploration significance to the development of hotel supplies industry at the level of strategy formulation and implementation through promoting work in all areas by drawing upon the experience gained on key points.