Research On XY Chemical Enterprise Development Strategy

With the continuous adjustment of the national economic structure and the continuous deepening of supply-side reforms,it will inevitably lead to the adjustment of the energy demand structure.The traditional extensive chemical companies that rely on high input-output ratios,huge energy consumption,and serious environmental pollution will inevitably be eliminated in the new economic environment.Therefore,explore the innovative development ideas of chemical companies in the new era to speed up adjustments.Structural transformation is inevitable.As a large-scale chemical company,XY Chemical Company must adapt to the economic and social trends,and implement structural adjustment to promote transformation as an important corporate strategy in its business practice.Based on the historical inevitability of traditional chemical companies to adjust their structure and promote transformation in the new era of economic society,this research introduces strategic management theory based on the development of macroeconomic and social development trends based on full consideration of various macroeconomic conditions and corporate competition.In the above,a detailed planning and design of the future business development road of XY chemical enterprise was carried out.First,it analyzes the background of the topic selection of this article in detail,introduces the topic selection and significance of this article,expounds the research content of this article,explains the research method of this article,and discusses and evaluates the important domestic and foreign documents of this research.Clear the research entry point of this article.Second,it explains in detail the three content of corporate strategy theory,core competence theory and strategic analysis tools.For the corporate strategy theory,it mainly discusses the diversification strategy theory and the reconciliation strategy theory according to the research purpose;for the strategic analysis tools,it also focuses on the PEST model,the Porter five forces model,and the VIRO theory based on the research needs and purposes of this article.And the concept and connotation of SWOT theory.The introduction and introduction of the above-mentioned theories laid a solid theoretical foundation for the formulation of the development strategy of XY chemical enterprises in this article.Third,analyze the external environment of XY chemical company.Specifically,it introduces the products and organizational structure of XY chemical company in detail,so that it has a general understanding of XY chemical company;based on the PEST model,it analyzes the politics,ecology,technology,economy,and social culture of XY chemical company.The macro environment is analyzed in detail;the competitive environment of XY chemical company is systematically analyzed based on the Porter five forces model;the market demand of the external industry of XY chemical company is analyzed in detail.Fourth,it analyzes the internal environment of XY chemical company.Specifically,it analyzes the status quo of XY chemical company’s R&D capabilities,human resources,management mechanism,product structure,marketing network,etc.,points out the problems faced by XY chemical company,and summarizes on this basis the main business is not outstanding,marketing There are several reasons such as inaccuracy and imperfect corporate governance.Finally,design the development strategy of XY chemical enterprise.Specifically,on the basis of introducing the development strategy vision,development strategy principles and guiding ideology of XY Chemical Company,clarify the short-term and mid-to-long-term goals of XY Chemical Company’s development strategy;detailed analysis of the internal and external conditions of XY Chemical Company based on SWOT theory,clarify the competitive advantages of XY chemical companies;analyze the evaluation matrix of the internal and external environmental factors of XY chemical companies,and put forward the overall strategic choice of XY chemical companies based on the above analysis results;based on the VRIO theory,the value and rarity of XY chemical companies Based on the evaluation and analysis of the four aspects of resource situation,such as the difficulty of imitation and organization,the implementation path of XY corporate growth strategy is proposed.