Research On The Packaging Design Of Agricultural Products Brand

In recent years,the market prospect of agricultural products in China is quite broad.Under the background of global economic market,brand packaging design has become a means of commodity economic competition.Enterprises begin to pay more and more attention to the development of brand packaging.It is an important means to realize the value of agricultural products,and its quality directly affects the development of enterprise market.Nowadays,with the rapid changes of the times,brand packaging should also keep pace with the times.It not only has the basic function of protecting products,but also beautifies products and delivers brand concept and cultural characteristics to customers.Therefore,how to design a good brand packaging of agricultural products is the focus of this study.Jinshan District of Shanghai is one of the most important strawberry producing areas in China,among which xinpinmei strawberry brand is the special brand that Jinshan District government focuses on.This paper starts from the perspective of brand packaging design of agricultural products,focuses on the brand packaging design of xinpinmei strawberry in Jinshan District of Shanghai,and combines the modern packaging design trend to optimize and upgrade the brand packaging.First of all,create a good image of "xinpinmei" strawberry brand in Jinshan District,and use the design concept to reposition the brand packaging.The second is to analyze the transportation of strawberries from the place of origin to the dealers,and put forward a set of valuable packaging structure scheme of strawberries brand.Following the concept of green environmental protection,we strive to innovate the packaging materials and design the packaging with green environmental protection,which can effectively save the cost for the enterprise to a certain extent,and also solve the problems of strawberry extrusion and collision during the short-distance transportation Question.The third is to use the characteristics of farmers’ paintings of Jinshan intangible cultural heritage to deconstruct and restructure,extract the most visible pattern of brand packaging design for secondary design,integrate the artistic elements of Jinshan farmers’ paintings into the packaging design of xinpinmei strawberries,integrate and innovate new packaging design patterns,so as to make the brand packaging of xinpinmei strawberries in Jinshan in the public This is the innovation of this research.