Construction Of Regional Public Brand Of Agricultural Products In Xuchang

Agricultural production has a very special demand for ecological resources and geographical environment,which makes agricultural products have significant regional characteristics.During the special period of economic transformation,the circulation industry of agricultural products with rural regional characteristics has developed rapidly,the use value of agricultural products relying solely on their own is becoming increasingly insufficient,and agricultural products have also opened up new forms of development and consumption,brand evolution into the core competitiveness of agriculture,modern agriculture has become a key point of sustainable development,but also an important focus of rural revitalization.The CPC Xuchang Municipal Committee and the municipal government have attached great importance to the development of Xuchang Agriculture and the development of distinctive agricultural products.In 2020,the Xuchang municipal government proposed to speed up the cultivation of Xuchang ’ s regional public utility brand of high-quality agricultural products,and issued a series of supporting policies and measures to promote rural revitalization.Based on the integration of agricultural resources in Xuchang,this paper carries out regional public brand creation and representative agricultural products auxiliary graphic design.METHODS: to select the product catalogue for the packaging design of agricultural products with Xuchang characteristics;secondly,to observe,record,collect and analyze the packaging and sales links of representative agricultural products in Xuchang,in the end,combining with the market orientation of the agricultural products brand in Xuchang,the regional brand logo of “Xu Nong you Liang ” is established,based on the regional public brand,the paper selects the characteristic advantage agricultural products in the region to carry on the matching packaging design.Through the pilot promotion with some related enterprises,consumers’ recognition of the brand will be enhanced,and the brand awareness,sales volume and market share of related agricultural products in the region will be comprehensively enhanced,to transform the advantages of agricultural products into economic advantages,to promote high-quality agricultural development in Xuchang,thus effectively driving farmers to increase income and wealth,and to boost the rural economy.