Research On Packaging Design Of Agricultural Products Of Nukaile In Xinjiang From The Perspective Of Rural Revitalization

General Secretary Xi Jinping put forward the strategy of rural revitalization in the report of the 19 th National Congress of 2017.In the strategy,it is proposed to accelerate the modernization of agriculture and rural areas,take the road of rural revitalization of socialism with Chinese characteristics,and make agriculture a promising industry and make farmers attractive occupations.Under this background,this paper takes the agricultural products(jujube,walnut,almond,pear,fig,prune,etc.)in Nukaile village as an example,and designs and studies the packaging of agricultural products in this village,aiming at improving the identification degree of agricultural products in this village and enhancing the added value of agricultural products in this village.Firstly,the author investigated the present situation of agricultural products packaging in some inland areas and Xinjiang agricultural products packaging,and summarized the importance of packaging design to agricultural products by comparing the price of the same agricultural products and the impact of packaging on their sales.Then,the packaging design is conceived,the consumer groups and their preferences are positioned through the questionnaire,the direction is found,and the modal particles of Xinjiang Putonghua are incorporated into the product naming,which is regarded as an innovation point for practical innovation.In this packaging design,the design research is carried out from the aspects of brand image design,dried fruit series packaging design,fruit series packaging design and additional product packaging design.In this paper,the author analyzes the packaging and storage of some agricultural products from the perspective of rural revitalization.