Research On Packaging Design Of Agricultural Products Under The Background Of Rural Revitalization

In recent years,with the continuous deepening of the national strategy of rural revitalization,the rural characteristic agricultural products industry has developed rapidly and has become an important support for rural economic development.At the same time,with the personalized development of consumer demand,the current consumer market is gradually turning to be more diversified.How to respond to the diversified consumer demands of the market,create product features and added value,and promote the high-quality development of the rural industrial economy has become a new development opportunity and challenge under the background of the rural revitalization strategy.In this regard,we believe that in addition to improving the agricultural product industry planning and quality system,the building of agricultural product brand image and packaging design should become an important link in industrial construction.Good packaging design can not only show the connotation of industrial culture and increase the added value of agricultural products,but also expand and extend the rural regional culture and rural potential resources.Through packaging design,we can deeply tap the potential of rural diversification,and focus on the creative transformation and innovative development of the current consumer market demand,inherit and promote excellent regional culture,so as to improve product popularity and recognition,promote the development of rural economy,and help rural revitalization.Taking the packaging of Pingyin rose tea as an example,this topic analyzes the current situation of Pingyin rose industry and the consumption market demand of Pingyin rose tea,and solves the problem of the lack of recognition of the brand image of the existing brand "Meiyuan" of Pingyin rose tea,the insufficient performance of packaging design connotation,Single packaging form and other issues.The subject combines data collection,excellent case analysis and research and investigation,and deeply excavates regional cultural resources,explores the packaging design suitable for Pingyin rose tea,increases product advantages and cultural value connotations,and then enhances the popularity of Pingyin rose industry.At the same time,the subject considers the packaging design strategy of agricultural products that meets the needs of the current consumer market,attracts more design practitioners to pay attention to the packaging design of agricultural products,allows more characteristic agricultural products to go out of the countryside,drives the rapid development of rural industrial economy,and strengthens agriculture to help farmers with culture.,to boost the modernization of the agricultural industry.