Packaging Design And Solution Of Children’s Nutrition Supplementary Food

With the comprehensive opening of the ‘two child’ policy,the gradual improvement of domestic personal consumption level and the scientific concept of parenting,parents attach more importance to the nutrition supplement and healthy growth of children.The development and update of domestic children’s complementary food brand,the subdivision of the function of supplementary food products and the recognition of the new generation parents for children’s nutrition and supplementary food promote the promotion of children’s nutrition supplementary food.The market consumption of the product industry has been rising continuously,which has gradually become one of the hot topics in the international nutrition field in recent years.Driven by the rapid development of market economy and the increasing spiritual demand of consumers,consumers will not only pay attention to product quality,but also pay attention to whether product packaging design is attractive.Therefore,the quality of product packaging design can directly affect its sales situation.With the increasing demand for nutrition and supplementary food for children,consumers not only put forward higher requirements for the products themselves,but also have higher expectations for their packaging.In view of the new product of children nutrition supple ment,how to establish the trust between the brand and consumers of children nutrition supplementary food products through packaging design,make it different from the general children products,and promote the sale of products while enhancing the sense of use experience has become a problem worth thinking about.Through literature analysis,I look up the research of children’s aesthetic psychology and behavior,packaging design elements and application,the status quo and development trend of children’s n utritional complementary food as theoretical support;through the form of case analysis,I analyze the reasons and changes of packaging design of a certain brand of children’s complementary food in the market in a specific environment,as well as the probl ems Research:using competitive product analysis method to conduct a comprehensive survey and analysis of popular children’s nutritional complementary food,including packaging design form,structure,production process,brand marketing methods;through questionnaire survey method to investigate 3-6-year-old children and their parents’ preferences and views on packaging design of children’s nutritional complementary food;through field investigation method to conduct a comprehensive survey of children’s complementary food and related children’s food Finally,through the experience summary method to summarize all the information collected above,summarize the advantages and disadvantages,and find out the innovation of this research.To find the real problems in the current children’s auxiliary food packaging design,in order to find solutions,and analyze children’s aesthetic psychology and parents’ consumption psychology,from all the research results can be shown in the design,so that it can better serve consumers,and be favored by children,and truly achieve humanized design to serve people.