"Face The Flower Sip Tea" Series Tea Packaging Design

China,as the hometown of tea,has a long history of tea culture.Both the ancient poems and poems and the modern ways of tea health care reflect the importance of tea in the minds of the Chinese people.Tea culture is in line with the Oriental unique cultural deposits and national spirit,and tea has the cultural value and health value,even with the change of times and economic development,is still the beverage favored by the people.Now with the tea packing also also keep up with the pace of The Times,not only to meet in the process of transportation and storage,the basic function of the effective protection products,but also to meet people’s aesthetic requirements,be able to convey the deep cultural connotation,the characteristics of the tea products and very good tea packaging to carry the product features and brand culture idea,rooted in the regional cultural characteristics of the product Applying the extracted elements of local characteristic culture to the packaging can make the tea products stand out from the homogenized products through the packaging design.There are many different kinds of Chinese tea,every tea producing region has its unique regional culture characteristic,the corresponding tea packaging should also be the tea itself and the characteristics of the local cultural characteristics,set up the bridge of the products and consumers,given the tea packaging cultural connotation,increase the added value of tea packaging,stimulate consumption,driving the development of economy,local culture promotion and propaganda.Tea production in Fuliang has a long history.In the Han Dynasty,monks planted and collected tea.The origin of Fuliang tea is in Fuliang County,Jingdezhen,Jiangxi Province,where the natural conditions are superior,with numerous mountains and forests and vast and warm and humid vegetation.Deep soil layer,abundant rainfall,cloudy and foggy,the so-called "sunny day and night everywhere fog,cloudy and rainy all day cloud mountain",the environment suitable for tea growth.The float saddle type for quality mountain tea black tea and green tea,also is listed as the world’s three largest high aroma of tea and its regional culture of the float saddle deep,but in such a high quality tea and special cultural environment,the float saddle tea packaging without effective characteristics of local culture and tea packaging not a clear personality traits on the market,the lack of cultural connotation,There is no reasonable integration of tea products with tea brands and local culture,and the packaging lacks the support of cultural connotation.Sip tea "flowers" series of tea packing design is one of the float saddle tea brand,brand idea of "to sip tea is to drink tea,tea with good things always accompany,communicate to the consumer the best wishes with satisfactory a harmony,based on the local culture,according to the float saddle harmony thought,to extract the local cultural elements,and the characteristics of the tea,design is representative of the float saddle tea packaging,To express a happy reunion.