Jingxing Douwang Vinegar Packaging Design From The Intangible Cultural Heritage Perspective

The packaging design of Jingxing Douwang vinegar has various forms,including rich cultural connotations and carefully designed works.However,overall,there is still a lot of room for improvement in its design.A considerable portion of packaging design is mainly based on traditional elements,without fully understanding the long cultural history of Jingxing Douwang vinegar and respecting its functional characteristics;Imitate mooncake or alcohol packaging extensively in terms of packaging color;The packaging materials and structures lack creativity and are too uniform;At the same time,some packaging text contradicts the design elements and lacks novelty.These issues have led to the packaging design of Jingxing Douwang vinegar being too formal and superficial,making it difficult to attract the attention of consumers.In view of the above situation,this topic aims to explore the packaging design of Jingxing Douwang vinegar,and aims to explore and inherit regional and traditional culture through the improvement and innovation of packaging design,creating a refreshing feeling,in order to promote the inheritance and development of Jingxing Douwang vinegar,a human intangible cultural heritage.When discussing the development origin of Jingxing Douwang vinegar,the concept was clarified,and the evolution and development process of traditional Chinese vinegar packaging were analyzed.Analyze the relationship between regional culture and Douwang vinegar packaging design from the concept of regional culture,and explore how Douwang vinegar packaging design can innovate in regional culture.At the same time,the development status and trends of China’s vinegar industry were deeply explored.Finally,by analyzing the tactile and packaging process structure,find the correct path and method.Apply theory to practice,integrate traditional regional cultural elements into packaging design,and enhance product value.