Tujia Brocade Intangible Cultural Heritage VR Experience Design Research And Practice

With the rapid progress of the times and the rapid development of new technologies,intangible cultural heritage techniques have long ceased to be the craftsmanship to support families.More and more intangible cultural heritage has been gradually diluted by the long river of history and tends to disappear.Tujia brocade intangible cultural heritage handmade products,like other intangible cultural heritage products,are gradually being replaced by more efficient production machines.Over the years,most of the studies on the inheritance of Tujia brocade intangible cultural heritage have been defined from the perspective of product design,and input cultural experience to users from product design.However,users often start to experience and understand the Tujia brocade intangible cultural heritage from the beginning,and it is decisive for users to actively spread and inherit the Tujia brocade intangible cultural heritage in the future.VR technology has many advantages such as immersion,fun,and real-time,which can make up for the lack of intangible cultural heritage and experience that users lack in the disappearing historical space of the Tujia nationality.The VR experience of Tujia brocade intangible cultural heritage can improve users’ sense of cultural identity and increase users’ interest in culture,thereby enhancing users’ initiative in disseminating culture,and ultimately achieving the purpose of cultural inheritance.This paper aims to enhance the user’s Tujia brocade intangible cultural heritage experience,establishes a hierarchical model of the Tujia brocade intangible cultural heritage experience design,and conducts experiments and evaluations to verify the feasibility of the model.The Tujia brocade intangible cultural heritage VR experience design hierarchy model is divided into three parts: ontology layer,behavior layer,and value layer.The ontology layer focuses on the analysis of Tujia brocade intangible cultural expression techniques,visual content composition and cultural symbol library,and builds a database of three-dimensional elements on this basis;behavioral layer research is used to define the three-dimensional scene of Tujia brocade intangible cultural heritage VR experience,The interactive content of cultural experience gives users a certain degree of freedom to experience intangible cultural heritage;the focus of the value layer is to evaluate whether the user’s cultural cognition and cultural heritage subjective initiative has changed after the VR experience of Tujia brocade intangible cultural heritage.Whether the change has a positive effect.In order to verify whether the research and design of the ontology layer and the behavior layer form a benign closed loop with the cultural purpose of the value layer,this paper introduces the EPI experiencer experience element evaluation model to conduct data collection and related evaluation before and after the user experience.The new era has brought new crises to the intangible cultural heritage,but there are also opportunities: the inheritance of intangible cultural heritage can start from cultural dissemination,with the help of sustainable communication paths,combined with the scientific and technological means of the new era,to output cultural impressions and give The audience’s certain cultural perception triggers the public’s sense of cultural identity.This research aims to integrate the advantages of VR immersive experience and intangible cultural heritage,make cultural experience the environmental output of the experiencer’s senses,and organize this research process into a set of experimental frameworks,and import the evaluation model for data comparison and evaluation.,Judging the feasibility,and providing the basis for future related research.