A Business Plan For WIS~* Paint Protect Film Co.

Based on the full understanding of the automotive aftermarket industry,the author believes that the automotive paint protective film industry will be a better one in the context of the short market time and market size of automotive paint protective film products.A sub-sector with large market development potential and relatively small competition and suitable for self-employment.After conducting a three-month market research on the entire automotive aftermarket in Fujian Province,and reviewing and analyzing the survey data,the development status,market demand,competing products,marketing plans of automotive paint protective film products and conduct a comprehensive study on the expected financial situation and explore the business model of automotive paint protective film products.On this basis,the author of this thesis established a new WIS*paint protective film company at the end of 2018,registered the trademark use rights of the related brand WIS*,and utilized the existing channel resources and operations of the existing company CS car film.Experience,looking for a suitable paintprotective film product,is scheduled to start full operation in May 2019,and sell the new company’s paint protective film products nationwide.This thesis applies the theory of entrepreneurial management courses,combined with the Timmons model(business opportunities,resources and teams),through the analysis of the automotive aftermarket industry,from the industrial trends,market competition status,financial plans,opportunities and risks,etc.Evaluate,propose your own business plan and demonstrate the feasibility of this venture based on relevant theories.It is hoped that through the integration of online and offline resources,it is planned to make the brand new paint protective film brandWIS*into the leading brand of domestic PPF within 5 years.The research results show that the WIS*paint protective film company has great feasibility.In the third year after the start of the company’s operations,it should be possible to achieve substantial profits and recover investment costs.However,with the expansion of business and the gradual promotion of products,the risks will be higher and higher.The main risks may come from the price competition of industry competitors and the emergence of new technologies.These risks require close attention in the actual development of the company and make correct judgments in advance.