| With the rapid development of China’s economy,the concept of investment and financial management has also penetrated into the minds of ordinary people,making a rational and scientific decision seems particularly important.The development of the real estate industry is very remarkable,and the investment in the real estate industry is becoming more and more.At present,the company’s financial data cannot be we used as its investment value evaluation standard and basis of a lot of small and medium-sized enterprises in the investment when there are certain herd mentality,in this case,we need to do is to use more scientific and more consistent approach to the real value of a judge,in order to produce certain help to investors,so it can make the right investment decisions and reduce risk.The evaluation of the internal value of the company provides a clear direction for managers to manage the company.In this paper,comparative analysis,qualitative and quantitative analysis and case analysis methods are adopted to select Guochuang high-tech enterprises for value evaluation.In the beginning,the connotation of enterprise value and the theoretical basis of enterprise value evaluation are introduced,and the advantages,disadvantages and applicability of the three methods of value evaluation are analyzed and compared.Then,according to the current stage and development trend of the real estate industry,the evaluation method of economic added value is finally selected.Then,the current situation and data of the enterprise’s solvency,profitability,operating ability and other financial aspects were compared with those of the enterprises in the same industry,and the development of the enterprise as a whole was obtained.After that,it describes the general situation of Guochuang high-salary enterprise,uses the historical data of the enterprise financial statement,calculates the economic added value of the enterprise after scientific adjustment and improvement,and predicts the development of the next year.Through comparison,analysis and prediction a series of methods will eventually go abroad to create high new enterprise value.The obtained valuation results should be compared with the current situation of the enterprise and the factors causing the difference should be analyzed.At the end of this paper,some analysis is given on the deficiencies of the valuation model of EVA,and some errors are acceptable in view of the market reasons and the limitations of the evaluation method.The evaluation method of economic added value can improve the return of scientific investment for investors,and improve the rate of return on investment while ensuring the effective support of enterprise management data and improving the overall operating benefits.This is the reason for using scientific evaluation method and the effect it can bring. |