Children’s Medicine Packaging Design Based On User Behavior Characteristics

From the implementation of “Outline for the Development of Children(2011-2020)” in 2011 to the newly revised “Pharmaceutical Administration Law of the People’s Republic of China” in 2019,which supporting children’s medicine research and innovation,these all reflect that the government has given the great importance to the issue of children’s health.With the guidance of the policy,relevant enterprises and research institutions gradually strengthen the research and development of specific children’s medicine,and pharmaceutical manufacturers and consumers also pay attention to all aspects of it.As a special commodity,children’s medicine packaging should not only ensure the safety in use,but also reduce the cost of parents’ choice and use.Also,it needs to help children to alleviate the psychological resistance and boring experience of taking the medicine.Therefore,children’s medicine packaging design must integrate more humanistic care from the perspective of users,and combine the user’s behavioral characteristics to meet the needs of different users from a functional perspective.At present,the packaging design of children’s medicine in China focuses on drug safety and brand recognition,which lacks in-depth analysis and research on the behavior characteristics of sick children and their parents.This paper takes the user behavior characteristics as the starting point,analyzes the main existing problems of children’s medicine packaging on the market,combines children’s development psychology,and explores children’s medicine packaging from the perspective of parents and children based on the actual survey results of parents and children.Through the design of structure,color,opening method,interaction method and other aspects of children’s medicine packaging,it has explained in many ways the beneficial effect of children’s medicine packaging for sick children and parents,thereby reflecting the important significance of children’s medicine packaging design.I hope this design can open up some new ideas for the pharmaceutical industry,packaging industry and design field in China,and also hope to bring more pleasant experience to the sick children and their parents.