Research On Development Strategy Of Wuxi Xuelang Environmental Technology Company

The industrial development of human society has intensified environmental pollution,however the global climate change problem and people’s awareness of environmental protection have promoted the development of environmental protection industry.With the development of global economic integration and strengthened sense of environmental protection and sustainable development,global environmental protection market has also developed rapidly.Developed countries and regions have dominate advantages on technology and market share.In 2016,the global environmental protection industry market size reached822.514 billion pounds.The environmental protection industry has become a "sunrise industry" and is becoming part of the national strategy.In recent years,with the rapid growth of China’s economy,the increasing awareness of environmental protection among the public and the increasing efforts of environmental protection,China’s environmental protection industry has achieved great development and has maintained the rapid growth.In 1990,the General Office of the State Council issued the "Several Opinions on Actively Developing Environmental Protection Industries",which promoted the development of China’s environmental protection industry.In 1992,the CPC Central Committee and the State Council approved the “Top Ten Countermeasures for China’s Environment and Development” and made the development of the environmental protection industry an important part.With the rapid development of China’s economy,environmental issues have increasingly attracted the attention of the government.On December 3,2005,the State Council issued the "Decision on Implementing the Scientific Outlook on Development and Strengthening Environmental Protection",which has placed environmental protection in a more prominent strategical position.Since 2013,China has suffered from severe haze,and the global energy crisis and the international call for ecological environmental protection have made China give more attention to the development of environmental protection industry.This article selects Wuxi Xuelang Environmental Technology Co.,Ltd.as the research object,conducts SWOT analysis with its internal and external environment,selects the company’s development strategy on this basis,and formulates detailed implementation plans,and finally provides guarantee measures for the implementation of the development strategy.,Designed to provide inspiration for the development strategy of environmental protection companies represented by the company.The main content and conclusion of the paper are as follows:1.Research on the industrial background and development direction of the environmental protection industry: Based on the analysis of the current situation at home and abroad,this paper concludes that the environmental protection industry as a strategic emerging industry has broad development prospects,and the national environmental protection industry development plan is for the company’s development Provides a huge market space.2.Analysis of the internal and external environment of Wuxi Xuelang Environmental Technology Co.,Ltd.: This article uses the PEST analysis method to analyze the external environment of the company and draws conclusions: on the one hand,the vigorous guidance of national policies,the vigorous support of government funds,and the increasing public The enhanced environmental awareness and rapid technological progress have brought many opportunities for the company’s development.On the other hand,a prosperous industry environment has also attracted a large number of competitors.The company also faces many threats in a highly competitive environment.Next,this article uses the five-force model to analyze the company’s industry environment and concludes that the company has the upper hand in bargaining power and the threat of alternatives due to the early development and accumulation,but the competition is very fierce,and the threat of new entrants is also the same.Not to be underestimated.3.SWOT analysis of Wuxi Xuelang Environmental Technology Co.,Ltd.: Combined with the external environment analysis to discover the company’s opportunities(O)and challenges(T): Opportunities are the possibility of performance growth brought by the favorable external environment;challenges are the industry boom Fierce peer competition.Combined with the internal environment analysis,we found the company’s advantages(S)and disadvantages(W): the advantages mainly include the market and various resources accumulated in the previous period;the disadvantages mainly come from capital pressure.4.Development strategy formulation of Wuxi Xuelang Environmental Technology Co.,Ltd.: Combined with the SWOT matrix obtained by SWOT analysis,after the company-level strategic matching analysis of SO development strategy,WO reversal strategy,ST diversification strategy,WT defensive strategy The SO development strategy was chosen.In addition,this article also analyzes and determines the company’s competitive strategy and functional strategy.5.Research on the safeguard measures for the implementation of development strategies:Based on the progressive analysis above,this article finally explains the safeguard measures for strategic landing from the four perspectives of organization,human resources,capital,and corporate culture.