Research On The Development Strategy Of Chemical Company C

In recent years,with the worldwide industrial restructuring,some fine chemical production fields in developed countries have gradually shifted to developing countries,and fine chemical industry has gradually developed in China.The fine chemical industry has become a new trend in the development of China’s chemical industry,and Chemical Company C has gradually developed and expanded in this trend.With the continuous expansion of the company’s scale and the new requirements of the 14 th Five Year Plan for the transformation and upgrading of the fine chemical industry,Chemical Company C must also comply with the new development concept requirements,formulate development strategies suitable for its own development,and achieve the company’s sustainable and stable development in the future.Based on a review of strategic management theory and development strategy theory,this thesis first analyzes the macro external environment of Chemical Company C from the perspectives of politics,economy,social culture,and technological environment using the PEST model.Then,based on Porter’s Five Forces model,the competitive environment of Chemical Company C is analyzed.Finally,a quantitative evaluation is conducted using External Factor Evaluation Matrix;Secondly,the internal environment of Chemical Company C was analyzed in terms of company resources such as physical resources,human resources,technical resources,and technological research and development capabilities,as well as safety and environmental management capabilities.Quantitative evaluation was conducted through Internal Factor Evaluation Matrix;Once again,SWOT analysis was used to analyze the internal and external environmental factors that affect the development of Chemical Company C.Based on the company’s actual situation,diversified development strategies were selected as the most suitable development strategy for Chemical Company C;Finally,the implementation of diversified development strategies can be carried out from six aspects: developing new aniline series products,developing foreign markets,improving production automation levels,improving production processes,and improving management levels and so on.In order to ensure the smooth implementation of the diversified development strategy,strategic safeguards are formulated from six aspects:organizational structure guarantee,financial guarantee,establishment and improvement of safety risk management and control system,corporate culture guarantee,human resource guarantee,and improvement of technology research and development capability.Through the research in this thesis,a comprehensive development strategy and implementation guarantee measures have been formulated for Chemical Company C,providing a clear direction for the company’s future development,and ultimately achieving the mission of being a trusted chemical for the people.