Research On The Influence Factors Of Chinese Cement Industry’s OFDI

China is the largest cement producer and consumer in the world.More than half of the cement on earth is produced and consumed in China every year.However,most of the Chinese cement company’s production capacity is in China,and the proportion of overseas investment is very little.Although the overall cement output and production scale are in the first place in the world,no company is qualified as an international cement giant.Due to overcapacity,the cement industry is limited strictly to develop further,and under the "Go Out" policy guidance by the state,expanding business to overseas markets has become an important choice for the development of Chinese cement enterprises.This study uses Chinese cement industry FDI data between 2010 to 2019,and based on the actual work experience in cement industry’,combined with the development characteristics of China’s cement industry,to analyze the influencing factors of China’s cement industry’s outward investment in the past decade.This paper analyzes the development process of China’s cement industry and the status of OFDI,combined with the existing literature on the theory of OFDI of enterprises and the experience of global cement industry giants,analyzes the development status of China’s cement industry and the advantages and disadvantages of foreign direct investment.On this basis,using the investment cases data of Chinese cement enterprises in 25 countries in past ten years,this paper analyzes the main influencing factors of China’s cement industry’s FDI.By analyzing the actual investment of an enterprise in foreign country,to have further verification of influencing factors in cement industry’s foreign investment.The results show that Chinese cement industry’ OFDI is mainly affected by the China’s investment stock and China’s total trade volume with the country in the classification of economic and trade relations between the host country and China;and affected by the total cement output in the classification of market space of the host country;and affected by the GDP growth rate and the urbanization growth rate of the host country in the economic development level of the host country.Based on the empirical research results,according to the current situation and future development direction of China’s cement industry,this paper gives targeted policy suggestions from the political situation,cultural background,talent management,risk prevention and control,financial policy and other aspects.