A Study On The Relationship Between Rural Image,Place Attachment And Tourist Environmental Responsible Behavior

From 2004 to 2020,China issued the Central Government Document No.1 with the theme of “agriculture,rural areas,and farmers” for seventeen consecutive years,emphasizing the top priority of “agriculture,rural areas,and farmers” issues in China’s socialist modernization.2020 is the most important year to win the battle against poverty.The development of rural tourism can help to win the battle against poverty and its bases on good rural imagery in rural tourism destinations.Good rural imagery can attract tourists,which can not only stimulate tourists’ local attachment but still bring economic benefits to rural tourism destinations,but improper behavior will still hurt the environment of rural tourism destinations and guide tourists to make positive environmental responsibility behaviors driven by local attachments.It is of vital importance to the sustainable development of rural tourism destinations.Based on many domestic and foreign literature and own cognition,In this article,I divide rural imagery into three dimensions: rural landscape imagery,rural resource imagery,and rural life imagery.I divide local attachment into two dimensions: local dependence and local identity.I divide the environmental responsibility behavior of tourists into two dimensions: self-restraint behavior and protection promotion behavior.The questionnaire survey method is used to get relevant data.Statistical data such as IBM SPSS Statistics20.0 and IBM SPSS Amos 21.0 are used to process and analyze the survey data.Based on the results of empirical analysis,put forward targeted management opinions and suggestions.The empirical analysis results are: the three dimensions of rural imagery have a positive and significant impact on both dimensions of local attachment;local identity in local attachment has a positive and significant impact on both dimensions of tourists’ responsible behavior,and local Dependence has no significant impact on the two dimensions of tourists ‘responsible behavior;rural landscape imagery and rural life imagery both have a positive and significant impact on tourists’ responsible behaviors,while rural facility imagery has a positive and significant impact on self-restraining behaviors,but has a significant impact on protection The effect of promoting behavior is not significant;the effect of local dependence on local identity is not significant,and the self-restraint behavior of tourists has a positive and significant impact on the protection promoting behavior.