Research On The Influence Of Place Attachment On Tourists’ Environmentally Responsible Behavior

The sustainable development of tourism industry needs to pay attention to the protection of the environment of tourist places.However,the concept of tourists pursuing the maximization of their own interests as the main body of tourism activities often drives tourists to make uncivilized behaviors such as graffiti and trampling on flowers and plants in the process of tourism,and coupled with the improper management measures of tourist places,the sustainable development capacity of tourist places is threatened and the local development interests are damaged.How to reduce the uncivilized behaviors of tourists in the process of operation and management of tourist places is the key to enhance the sustainable development capacity of tourist places.On the premise of analyzing the current situation of domestic and foreign research on tourists’ environmentally responsible behavior,an in-depth analysis of the relationship between place attachment and tourists’ environmentally responsible behavior is launched based on attitude behavior theory,place theory and possession psychology theory.Firstly,23 interviews were collected by personal in-depth interview method and analyzed by open coding,spindle coding and selective coding through procedural rooting theory research method,and the research hypothesis of this study was proposed,and the mediating model of two dimensions of place attachment influencing tourists’ environmentally responsible behavior through the mediating role of tourists’ psychological ownership was constructed.On this basis,the questionnaire method was used to distribute questionnaires through a combination of online and offline methods,and the data from 475 valid questionnaires collected were analyzed using SPSS 22.0 and AMOS 24.0 software to quantitatively analyze the relationship between the variables and verify the proposed hypotheses.The conclusions show that the emotional factors that generate place attachment in tourists can facilitate the implementation of environmentally responsible behavior in tourists and that tourist psychological ownership plays a partially mediating role in its influential effect.Based on the above qualitative and quantitative analyses,the specific mechanisms of the effect of place attachment on tourists’ environmentally responsible behavior were verified.Compared to rigid measures such as punishments for uncivilized tourists,the willingness of tourists to consciously implement environmentally friendly behaviors can be more effectively enhanced by improving the level of tourist services and increasing the functional dependence and identification of the tourist subject with the tourist place through the rational use of human and place emotional factors.In addition,it is also important to achieve the maximum sustainable development of tourism places by enriching and improving tourism products,bringing people and places closer together,and stimulating tourists to develop a sense of psychological possession.