Research On Marketing Strategy Of Qinhuangdao Tianmai Packaing Co.,Ltd.

In recent years,benefiting from the economic growth,Chinese people demand for a better living standard,especially in basic necessaries.Polystyrene foam acts a great role in the long-distance transportation of fruits and vegetables,the cold chain transportation of seafood and the insulation of external walls.Despite the tremendous market requirement,a large number of enterprises have been closed which affected by the strict environmental policies around the Beijing.Qinhuangdao TIANMAI packaging Co.,Ltd.is a new enterprise emerging in this demand.The development of new enterprise is faced with many difficulties,unexpected COVID-19 regarding as “black swan” has added new challenges in 2020.Broadening the market and creating benefits have become the top priority to enhance the TIANMAI packaging.Qinhuangdao TIANMAI packaging Co.,Ltd.was researched in this paper.Marketing theory and research methods were used figured out a practical promoted for development strategy.First of all the background theory were summarized and the forward research questions were raised.Secondly,marketing status and business environment of Qinhuangdao TIANMAI packaging Co.,Ltd.were analyzed。Then the marketing strategy and the managing situation were introduced。The advantages and weakness of marketing were pointed.On this basis,the marketing strategy of Qinhuangdao TIANMAI packaging Co.,Ltd.were formulated,subdivided and located to the target market,and 4P marketing strategy were optimized.Finally,the effective implementation of marketing strategy was elaborated by production management,performance appraisal,capital management and other aspects to provide guidance for Qinhuangdao TIANMAI packaging Co.,Ltd.and reference for the other enterprises in the same industry.