Product Design Of "Li Xiaobai" Silver Pot Based On Cultural Gene Research

Dali Heqing followed the historical traces of "a small hammer hit for a thousand years" and gave birth to "silver craftsmen" well-known at home and abroad.As modern craftsmen are adhering to the handcraft skills and business ideas of their ancestors,they also continue to absorb the culture and processing skills of the surrounding ethnic minorities,integrate them into the production of silverware,bronze and various handicrafts,and boldly innovate to form Nowadays,the unique silverware cultural industry.However,China’s rich traditional regional cultural resources are in a crisis of "homogenization" due to the lack of knowledge of its own system.How to preserve China’s excellent national cultural genes and find a suitable inheritance path is a research topic for scholars from all walks of life.Therefore,under its background,the Heqing "Li Xiaobai Silver Pot" brand is a typical case of modern handicraft branding and regional cultural industry brand building,and has received extensive support and attention from the state and government.First of all,in the context of the large number of Heqing silverware brands and the relatively mature market environment,why "Li Xiaobai Silver Pot" is different from other silverware brands and established its own brand specificity? It is necessary to study the reasons for its brand development..Secondly,Li Xiaobai is regarded as the representative industry inherited from Heqing silverware cultural genes.By classifying the material cultural genes and non-material cultural genes of Dali Bai silverware and Li Xiaobai’s silverware to construct a cultural gene pedigree map,and sorting out the common ones.The three types of main genes,attachment genes,and mixed genes are found to find the most suitable cultural core gene extraction path,and the cultural attributes,external appearances,and era memories are extracted from them,and finally the transformation of cultural resources into cultural capital is realized.Finally,through the integration and innovation of the national cultural elements embodied in the Li Xiaobai brand from the research methods and modern design,it is hoped to provide reference and guidance for the development and inheritance of national culture from a new perspective.