Research On Financial Strategy Based On Enterprise Life Cycle

In recent years,with the rapid development of globalization,manufacturing industry,science and technology innovation industry is developing rapidly.Although the chemical industry is also growing day by day,the market saturation is high,the preferential policy of domestic chemical fertilizer is tightening day by day.Chemical enterprises want not to be eliminated by the market in the competition,need to implement a good enterprise strategy.As a part of the enterprise strategy,the financial strategy runs through the overall strategy of the enterprise,and its formulation and implementation affect the long-term development of the enterprise in the future.From the start-up date,each enterprise will go through each stage of the life cycle.Through the judgment of different life cycles,it is helpful for enterprises to understand the characteristics of strategic development in this stage and implement targeted and consistent with their own development financial strategy.In order to achieve the business development goals.Based on this background,this paper analyzes and explores the financial strategy of A enterprises from the perspective of life cycle theory,and optimizes and adjusts the financial strategy of A enterprises according to the analysis content.This paper first introduces the research background and significance,and summarizes the financial strategy theory and life cycle theory on the basis of in-depth study of academic literature at home and abroad,which provides a theoretical basis for the writing of this paper.Secondly,it analyzes the external macro environment and internal enterprise environment of A enterprises,clarifies the strategic environment faced by A enterprises,and according to the life cycle related theory,according to the cash flow combination method,sales income trend method,financial strategy matrix method and quadrant map,determines the changes of each stage of A company’s life cycle2005-2019,and deeply analyzes the problems existing in the different life cycle financing strategy,investment strategy and dividend distribution strategy of A enterprises A enterprises have some problems in financing mode,investment direction and dividend distribution.Finally,the financial strategy is optimized based on the life cycle,and reasonable suggestions are put forward to adjust the late financial strategy of A Company,which is of great construction significance for the late stable operation and development of A enterprises.In conclusion,the financial strategy based on enterprise life cycle.This paper contributes to the late financial strategy adjustment of A enterprises,and provides some reference for other enterprises in the industry to different life cycles.