Influencing Factors Of Tourists’ Emotional Experience In Ecotourism Destination

Professor Xie Yanjun and other scholars have carried out extensive and in-depth research on tourism experience with tourists as the main body in their exploration.However,as an important dimension,tourists’ emotional experience has not received extensive attention from scholars at home and abroad.At present,although some scholars have explored the influencing factors of tourists’ emotional experience in specific situations,what factors will affect tourists’ emotional experience in ecotourism destinations?What are the different influencing factors with traditional tourist destinations?Based on this,this study used in CNKI and Web of Science collection of literature about ecotourism destinations and tourists’ emotional experience,using Cite Space,can reflect the research hotspot of keyword mapping and Shen Nongjia national park in Hubei province as an example,on the basis of semi-structured interviews and questionnaires using SPSS24.0 and AMOS24.0 to analyze data,and discusses the influencing factors of tourists’ emotional experience in ecotourism destinations,the results are as follows:(1)Factors influencing tourists’ emotional experience include ecological experience,safety atmosphere and scenic spot management,and these three factors have different influences on active tourists’ emotional experience and passive tourists’ emotional experience.By comparing with existing researches,it is found that the influencing factors of tourists’ emotional experience in ecotourism destinations are similar to those of traditional tourism destinations,such as scenic spot management.However,for ecotourism destinations,ecological experience and safety atmosphere also affect tourists’ emotional experience.(2)Ecological experience,safety atmosphere and scenic spot management have a significantly positive impact on active tourists’ emotional experience,while interpersonal interaction has no significant impact on active tourists’ emotional experience.(3)Ecological experience has a significant negative impact on passive tourists’ emotional experience,while human interaction,safety atmosphere and scenic spot management have no significant impact on passive tourists’ emotional experience.According to the above research conclusion,this paper puts forward the corresponding management,to provide suggestions for management of ecotourism destinations,tourists visiting experience of ascension and at the same time,maintain the ecological feature of tourist sites,guided the tourists ecological behavior:(1)improving tourists’ ecological experience,the sustainable development of Shen Nongjia national park.(2)To create a safe atmosphere in Shen Nongjia and stimulate tourists’ positive emotional experience;(3)To strengthen the scenic spot management of Shen Nongjia and promote tourists’ pro-environment behavior.