Research On The Design Of Ceramic Cultural And Creative Products Based On Jiangxi Red Culture

With the development of China’s economy,the market for cultural and creative products is getting bigger and bigger,which has great development potential.Cultural and creative industries will also provide new growth impetus for economic development.Jiangxi red culture is profound,rich in resources and advanced.Meanwhile,Jingdezhen ceramics are exquisite and world-renowned,which is a characteristic name card of China’s foreign exchange.Based on the resources and characteristics of Jiangxi red culture,this paper makes use of the advantages of Jingdezhen ceramic culture and technology to carry out the design and research of jiangxi red culture ceramic cultural and creative products with innovation,aesthetics and regional characteristics,so that Jiangxi red culture can be better promoted and inherited.First,sort out the types of jiangxi red culture,understand jiangxi red material cultural resources and non-material cultural resources,analyze the characteristics of Jiangxi red culture;Secondly,it investigates the development status of jiangxi’s cultural and creative industry,investigates the existing red cultural and ceramic cultural and creative products in Jiangxi,sorts out product categories,and points out problems such as visual color simplification,poor local red cultural characteristics,and monotonous product categories by listing objects.Thirdly,the design strategy of Jiangxi red cultural ceramics cultural and creative products is formulated according to the above content,emphasizing the characteristics of local red culture,putting forward the principle of forward design according to the existing shortcomings of red cultural and creative products,and determining the design and development ideas of red ceramic cultural and creative products;Finally,taking the commissioned design needs of Jingdezhen Yuxin Ceramics Co.,Ltd.as an example,under the framework of meeting the above design strategy,the design scheme is formulated according to the requirements of enterprises,and one of them is selected to make a physical object,providing a valuable design practice report for the follow-up research.