Packaging Innovation Of Chinese Patent Medicine Brands And Exploration

Traditional Chinese medicine is a cultural treasure of our country,which can not only protect people’s health,but also carry forward the significance of traditional culture.After the outbreak of the new crown epidemic all over the world,both the medical community and social groups are well aware that traditional Chinese medicine has become more and more daily health conditioning of the necessities of life,even many countries in the international community have begun to attach importance to the efficacy of traditional Chinese medicine.But at the same time,traditional Chinese medicine brands still have packaging design can not keep up with the trend of the times.Packaging aesthetic deficiency for traditional Chinese medicine brands to improve their image,expand the international market and so on caused a certain obstacle.Therefore,how to carry forward the cultural characteristics of Chinese traditional medicine in the international community,in the packaging visual communication elements in line with the modern aesthetic requirements,is the need to explore the packaging design innovation of traditional Chinese medicine.This thesis is divided into three large plates,the full text of a total of six chapters,The first big plate was the paper first chapter the introduction section,the author of proprietary Chinese medicine brand packaging design selected topic research background,purpose and significance,research status at home and abroad,find proprietary Chinese medicine brand packaging related research is not thorough,the proprietary Chinese medicine brand packaging on market present homogeneity phenomenon,thus giving the author the possibility of further research.Second largest plate including thesis chapters 2 and 3,chapter 2,according to current situation of Chinese medicines,proprietary Chinese medicine packaging overview and brand induction summarizes some theoretical results,in the process,the author first studies the proprietary Chinese medicine packaging development history,then the market on a few big proprietary Chinese medicine brand in-depth investigation and study,analyzes the existing problems,proprietary Chinese medicine package At present,the common problem of Chinese patent medicine brand packaging in the domestic market is one-sided appropriation of traditional culture,conservative image,and unable to keep up with the trend of The Times.In Chapter 3,based on the author’s investigation and analysis on the user experience of Chinese patent medicine brand packaging,users’ demands for the visual and cultural connotation of Chinese patent medicine packaging are summarized,and a series of data analysis is carried out,laying a theoretical foundation for the later creation.The third section contains chapters 4,5,and 6 of the paper.Chapter 4 is on the early induction analysis,the author describes in detail the nine letter brand packaging design idea,including nine letter the culture of brand positioning,visual design,and adhere to the principle of design,in the process of creation so as to promote the fifth chapter the author of nine letter brand integrity of the packaging design innovation,the sixth chapter is the summary and outlook,The author believes that with the development of science and technology,the packaging design of Chinese patent medicine brands will have more possibilities for exploration in the future.