Analysis Of Green Supply Chain Channel System Based On Government Subsidy Incentive

For the sake of accelerating the development of an environment-friendly society and further promoting the efficient,technological,and environmental protection,our government gives a series of policies to inspire green production of enterprises,efficient and coordinated development of my country’s industry.The e-commerce industry is developing rapidly and comprehensively,covering almost all industries and industry categories.The channel supply chain management network formed by related online and offline commercial enterprise groups,e-commerce platforms and other related entities is associated.How can the government give some advice to guide the green development of e-commerce channel supply chains from the perspective of serving the society? How to promote the green development of country’s e-commerce channel supply chain by applying the government’s fiscal and tax policies and fiscal subsidy differentiation? How to promote the efficiency of green association operations among the various subjects of the channel? These series of view have become the hot spots of supply chain channel research.For the government,the problem that how to find better management and decision-making methods is very important obviously.This paper research the green supply chain,and builds a green supply network system model for differentiated government subsidies,ordering and double channel types,and direct and reverse channel directions.A comparative analysis of the system differences between the main body of the supply chain nodes under different channel types and directions.And the demonstration of the green supply chain equilibrium solution of different channel types and directions under differentiated government subsidies.The specific core content is as follows:First,with paying attention to government subsidies,and consumer preferences,and green supply chain,and closed-loop supply chain,and channel supply chain methods,four green forward supply chain decision-making system models for single and dual sales channels with or without government subsidies incentives are constructed.Systematic comparative analysis of consumer preferences and government subsidies for the optimal strategy of green positive supply chain: the government has subsidy incentive strategies under the same channel;the green supply chain government has no subsidy incentive strategy under single and dual channels.Research shows that consumers’ green preference behavior is conducive to the development of green channel supply chains,while excessive green preference will lead to backfire;government subsidies are conducive to the development of the supply chain and the environment,and can improve consumer social welfare;compared with a single-channel green positive supply chain,a positive dual-channel green supply chain will reduce retailer profits,and same time,it is better in terms of social effects such as green level,product performance-price ratio,and environmental benefits.Second,by constructing a single-and dual-channel green reverse supply chain decision model based on government subsidy incentives,analyze the equilibrium solution of green supply chains of different channel types and different channel directions under government subsidy incentives,and related conclusions be proved by numerical simulations.we are getting the conclusions of research which shows the level price,green rate and market demand of supply chain,the different channel types is coming to weak;in the same time,the decision-making strategy of reverse-effect supply chain is better than the forward supply chain;in terms of product green level,market demand,performance-price ratio and environmental benefits,single-channel supply chain is inferior to the dual-channel supply chain in decision-making.