Research On Cross-cultural Communication Of TCM Based On Coding And Decoding Theory

Traditional Chinese medicine has a profound historical accumulation,it is good at treating difficult and complicated diseases,is the only medicine in the world which has a continuous history of 5,000 years.In recent years,Chinese medicine vigorously support under the replacement of life.However,as a part of Chinese civilization,the cultural connotation of TCM has not been fully understood and disseminated in the world.Because the content involved in TCM is huge and complex,this paper cannot present its cross-cultural communication process in a limited space.so the author chooses acupuncture as an example.To carry on the concrete research from three levels to the traditional Chinese medicine cross-cultural communication.On the historical level,this paper first combs out the medical technique,theory and culture of TCM.Then,from the microscopic point of view,it refines the history of the transmission of traditional Chinese medicine,and tries to analyze and summarize the characteristics of its cross-cultural transmission to pave the way for the following research.On the theoretical level,based on the theory of coding and decoding,this paper focuses on refining the coding strategies of traditional Chinese medicine,and emphasizes the important role of "two-degree coding" in heterogeneous cultural communication.Combining with the three decoding positions put forward by Hall,this paper analyzes the problems of cultural communication in the cross-cultural communication of TCM.On the practical level,the author tries to put forward the suggestion of innovation path from three aspects: First,we should pay attention to and detail the coding link and create the close text;Secondly,enhance the proportion of TCM in external publicity;Finally,specific strategies are put forward according to different subjects,so as to promote the process of cross-cultural communication of TCM.