Study On The Intergrated Development Of Health Tourism Of Hainan Islands

Objective: Under the background of Hainan’s construction of free trade zone and free trade port,this paper explores the feasible suggestions for the integration and development of health tourism resources in Hainan islands by referring to the experience of integration and development of health tourism resources at home and abroad,and according to the actual situation of Hainan islands.Methods: Using data method,combing the current situation of health tourism development at home and abroad,and having a clear understanding of the development of health tourism industry;using comparative analysis method,analyzing and comparing the experience of the development of health tourism resources at home and abroad,summarizing their respective advantages;using case analysis method,analyzing the basic conditions of the integration and development of health tourism resources in Hainan islands,and analyzing their advantages.Results: The integration and development of health tourism resources in Hainan islands has the advantages of resources,location and market.The disadvantages include fragile ecosystem,bad natural climate,limited number of health medical tourism medical institutions and low technical level,lack of relevant talents,and low level of health tourism development.The opportunity analysis is divided into the support of national policies and the support of islands health tourism industry In the era of in-depth development and well-off,people’s demand for health tourism market increases;threat analysis includes the strength of domestic and foreign competitors and the complexity of regional situation.Conclusions: 1.The development of Hainan health tourism resources should follow the principles of unique development,clear sovereignty,joint development and deep integration;2.The development of health tourism resources in Hainan should adopt the development mode of government management,environmental protection,characteristic innovation and regional cooperation;3.The spatial distribution of health tourism resources development in Hainan should be based on the protection of ecological environment,forming the functional orientation of health tourism resort in tropical islands,which integrates sightseeing,national defense education and diving exploration;4.Combined with the actual situation of Hainan health tourism resources,develop health tourism products such as spa,religious experience,medical tourism,etc;5.Put forward the ways of mutual cooperation and exchange of military and civilian technology in tourism safety,infrastructure construction,sharing,and ecological environment protection to promote the rational development of health tourism resources in Hainan.