A Study On The Impact Of Covid-19 Information Dissemination On The Health Beliefs And Behaviors Of "Dr.Lilac" Weibo Users

At the beginning of 2020,COVID-19 began to spread in China and subsequently became a global pandemic.The high infectivity and pathogenicity of the virus itself,as well as the lack of information,have caused public panic.In the age of social media,it gives more people the right to spread,and it also makes it easier to become a breeding ground for rumors.As a popular science health media,doctor lilac has released a number of relevant information during the epidemic,and the contents of the We Chat and weibo account have gained high attention and influence.Compared with We Chat,which focuses on acquaintances’ social contact,weibo has more characteristics of modern "public domain".Therefore,this study will focus on the relevant weibo content and fans users released by "lilac doctor" during the epidemic.However,the amount of reading alone cannot fully and scientifically reflect the spread of COVID-19 information released by clove Garden.This study will draw on the Health Belief Model to study users’ exposure to information released by clove doctors and explore its impact on people’s Health beliefs and Health behaviors.The results showed that users’ age,gender,major,education,income,and knowledge related to COVID-19 affected their level of health beliefs.Users’ perceived benefits,perceived barriers and self-efficacy of COVID-19 affected their behavior tendency of epidemic prevention.The media exposure of users to "Doctor Clove" on weibo affects their epidemic prevention behavior tendency.Therefore,in the process of social media health communication,professionalism should be actively exerted,with science as the background,to build omni-channel health communication and social media communication linkage and interpersonal influence.At the same time,it is also necessary to strengthen the education of basic health knowledge,establish a scientific concept of health,and establish the health communication system of the whole society,so as to fundamentally improve the level of national health awareness and improve the level of anti-risk in public health crisis from the level of social cognition.