A Study On The Construction Of Media Memory Of The Great Wall Culture

The Great Wall is a giant military defense project composed of a continuous wall and supporting passes,castles,and beacon towers in ancient China.And it’s also the most important cultural symbol of our country.The long history has endowed the Great Wall with rich cultural connotations.It has become a symbol of the spirit of the Chinese nation,and a totem that people yearn for peace and love for their homeland and an important carrier of the Chinese-style good-neighborly and friendly relationship committed to the idea of peaceful coexistence.Moreover,the Great Wall is the most recognized and representative symbol of China in the world.The emphasis on the Great Wall and the promotion of Great Wall culture are the eternal propositions and missions of our country and nation.Therefore,we can see that endless media are constantly showing the Great Wall image and spreading the Great Wall culture,from ancient folklore,poetry,drama,rap,calligraphy and painting to modern film and television,photography,Craft sculptures,advertising ideas,architectural design,product design,etc.,endless media are constantly showing the Great Wall image and spreading the Great Wall culture,among of which the sports event promotional video presents the humane feelings and national spirit behind the Great Wall,with the advantages of visualized pictures,emotional rendering,and fast transmission speed.Meanwhile,it reflects the value of production and diffusion,which contributes to the country and nation a lot to the country and the nation,and has considerable practical significance.Mainly based on the theory of media memory,this paper studies 35 local,national and international sports events promotional videos in the past 20 years with literature and other research methods,deeply analyzing the construction of media memory.First of all,from the perspective of country,sports and global culture,the reasons for the Great Wall’s ability to construct media memory in sports event promotional videos are analyzed.And then,this paper accounts for the symbols related to the Great Wall’s image in the event promotional videos.Audiovisual symbols of tournament videos such as color,commentary,and music truly represent the image of Great Wall so promotional video is the most direct way to form and strengthen media memory.Next,this paper makes clear the different images of the Great Wall themes expressed by the Great Wall and the media memory constructed by various sports events promotional video,through case studies and classification of those videos,fully presenting cultural connotations.In addition,the reasons for the construction of the Great Wall cultural media memory and the value of the country,culture,diplomacy and sports from the media are explored from the internal and external environment of the media.Finally,the author points out the deficiencies in the construction process,and puts forward suggestions for the production of sports events in China in the future and the visual dissemination of traditional culture.In addition to showing the Great Wall’s traditionally grand and magnificent image in an audiovisual way,the sports event promotional video also gives it a new meaning,shapes the open,inclusive and approachable image of the Great Wall,and builds the media memory of the Great Wall culture in the process of disseminating the theme.Event promotional film is not simply inheritance of the Great Wall culture,but in-depth processing of the national culture and spiritual connotation carried by the Great Wall.By embodying the similarities between the Great Wall culture and the spirit of sports,it has extracted content that fits the theme of sports promotional videos and constructed the symbol of nation and peace,and the contemporary connotation of the perseverance and self-improvement of the Great Wall culture,showing the value of the times at the national,sports and personal levels.This study provides references for the production of sports events promotional videos in China which focuses on the integration of traditional culture and "common" expression skills.And it also enlightens audiovisual diffusion of traditional culture,such as ways and of narration.