Research On The Government’s Performance Of Duties And Countermeasures In The Integrated Development Of Culture And Tourism In Yangzhou

In the world today,industrial integration,as a new industrial development model and industrial organization model,is rapidly spreading around the world and causing profound economic and social changes.In particular,the integration of cultural industry and tourism industry is showing a strong trend of development.With the reform of the national system and the merger of the cultural department and the tourism department of the government,the interaction and integration of the cultural industry and the tourism industry has become the inevitable requirement and trend of the industrial development.On February 2019,Yangzhou cultural radio,film and tourism bureau was established,marking a new starting point for the integrated development of cultural tourism in Yangzhou.How to follow the development trend of industrial integration,better promote the in-depth integration and coordinated development of culture and tourism,make the cultural and tourism industry go to a more poetic distance,make the development results better benefit the people,and become the starting point and foothold of increasing social welfare,is an important proposition that the government departments need to explore and think deeply.Yangzhou is rich in cultural tourism resources and enjoys high popularity in the whole country and even the world.For many years,the local government through the macroeconomic regulation and control in Yangzhou,public services,market oversight,social governance and so on the main functions of role in practice,constantly perfect the policy system,sustained release of market potential,and strict system implementation,strengthen the supervision and management,promote cultural industry and tourism industry fast development,the remarkable achievements,but there is no denying that,although the development of a certain basis,but Yangzhou brigade fusion development is still in its infancy,there are imperfect policy system,inadequate infrastructure construction lags behind,the industrial development,high-end brigade talent shortage,more than the governance of the government management.So,the fusion of Yangzhou culture industry and tourism industry development,how to properly interpret the text brigade,realize the culture and tourism development effect of quality supervision promote each other,requires local governments to develop more perfect policy measures and incentive mechanism,to guide the development of the city’s cultural industry and tourism industry,which not only tests the government administrative concept,and patience is also testing the government"management wisdom"Of Yangzhou.This article is based on the present situation of the development of cultural industry and tourism industry integration,on the basis of the theory of industrial convergence,social governance and market failure theory,take the combination of normative research and empirical analysis,combining theoretical thinking and policy Suggestions,the method of combining quantitative and qualitative analysis under the background of the development of cultural tourism industry integration,focused on the play of the functions of the government,this subject carries in the multi-angle and multi-level comprehensive research.By learning from the advanced experience of Suzhou,Shenzhen and Chongqing,which have been leading the country in recent years,and combining with the actual development situation of Yangzhou,the top-level design will be improved according to the principle of government-led,market-oriented operation and multi-party participation,so as to create a favorable policy environment for the integration of culture and tourism.Accelerate the integration of culture and tourism with science and technology to lay a solid foundation for the integration of culture and tourism;Further promote the implementation of PPP projects and absorb development capital for cultural and tourism projects;Strengthen the construction of talent team,for the integration of culture and tourism to gather intellectual support;Adjusting the relationship between the government and the market to build a famous cultural and tourist city in the integrated development of culture and tourism.