Research On Influencing Factors Of Film And Television Crowdfunding Effectiveness

At present,with the adjustment and upgrading of China’s economic structure and industrial structure,the cultural media industry has become a key area of national development.As an important part of the cultural media industry,the film and television industry has shown great value potential in recent years.The prosperity of the film and television industry,however,can’t just rely on a few giant,more need to strengthen the competitiveness of small and medium-sized film and television company,but the film and television industry "idea,assets" makes the characteristics of small and medium-sized film and television companies lack the necessary material guarantee,so it is difficult to get loans from Banks and other financial institutions to traditional,making them into a dilemma of "financing difficulties".With the progress of science and technology and the rapid development of Internet finance,crowdfunding as a new financing mode has entered the public’s vision and gained wide attention.Film and television and the raise as the raise and fusion in the field of culture media,combining financing and fusion of wisdom,provides many film and television companies and investors with intersection of the platform,not only can solve the small and medium-sized financing dilemma of film and television company,also can arouse the enthusiasm of the film and television content creation,thus to promote the optimal allocation of resources and promote cultural soft strength contributed important force.This paper summarizes the current situation of the development of film and television crowdfunding in China,and summarizes the problems in the development of film and television crowdfunding in China.According to the related theory of the suggests respectively from the macro and micro two aspects the influence factors of selection may affect the film and television the suggests effective,draw a macro level of national regulatory policy changes,film and television industry development level and micro level of film and television and the raised platform,investor participation,the type of film and television projects,factors such as quality and revenue model will affect the film raise the financing effectiveness of the conclusion.In the end,the above influencing factors are summarized and Suggestions on the government,crowdfunding platforms and financing parties are proposed in order to promote the benign development of film and television crowdfunding industry in China in the future.