Visual Design Of Cultural And Creative Products Of Henan Museum

In 2020,China ’s residents will be able to get rid of poverty in an all-round way,which will be accompanied by the expansion of spiritual and cultural needs,and museums are a good place for people to choose to enhance spiritual needs,carry out cultural construction,cultivate patriotism,and enhance civilized literacy.The memory of the culture of a country or a region,and the spread of cultural heritage to all parts of the world are strict requirements on itself and its most important mission.In recent years,the awakening of the museum’s cultural and creative industries has provided strong support for the propagation of museum culture.The state has also introduced policies related to the museum’s cultural and creative industries to provide strong support for museums to vigorously develop their cultural and creative undertakings and further promote the vigorous development of the museum’s cultural and creative undertakings.According to statistics,the number of museum visitors in China has increased from 407 million in 2010 to 1.05 billion in 2018,which shows that its industry development space is huge.In addition to being one of the national-level museums,Henan Museum has a decisive position in the construction of the Grand Canal cultural belt that the country has vigorously developed recently,and should be vigorously developed.However,the author’s field visit to Henan Museum found that its cultural and creative design chain is incomplete,cultural and creative product development is uneven,lacks its own characteristics,and there are some parts that need to be improved or breakthrough innovation.In this context,the author takes Henan Museum’s cultural and creative products as the research object,starting from the perspective of visual communication design,and designs a comprehensive set of cultural and creative products for Henan Museum.Taking Henan Museum’s "Treasure of Nine Towns" as the starting point for the design of this series of cultural and creative products,drawing on excellent case experience,starting from design strategies and design ideas,planning the overall visual design of the research object this time,strengthening regional characteristics and cultural and creative Brand sense.Use new media to break the online gap and strengthen the interaction between online and offline,integrate local cultural context in cultural and creative supplies,and try to combine it with Henan’s native non-heritage culture-twisted tire porcelain as an innovation point.Create a sales channel scene atmosphere offline and complete a complete cultural and creative visual design chain.Through market user research,analyze the shortcomings of Henan Museum’s own cultural and creative product design,combined with the design strategies and ideas of excellent cases at home and abroad,optimize Henan Cultural and Creative Product design strategies and ideas.Carry culture with creativity,dig deep into your own characteristics,and avoid homogenization of cultural and creative products.Provide feasible practical suggestions and research designs for promoting the excellent historical and cultural dissemination of Henan Museum and exploring the cultural and creative design ideas of Henan Museum in the future.