Research On Business Model Innovation Of NX Pottery Company

NX pottery company is the earliest and largest Nixing pottery production protection companies in Qinzhou city.The company combines tourism culture with Nixing pottery culture to engage in the production and sales of Nixing pottery.In recent years,with the rapid development of Nixing pottery industry,drastic changes have taken place in the external environment of the enterprise.However,the development of the company is slow,the profitability declines,and the business model innovation is imperative.Paper to NX pottery company as the research object.research by field visits,on the basis of analyzing the operation environment of the company business model,using the Osterwalder’s business model of nine elements model and business model canvas tool,combed the company’s current business model,put forward the problems existing in the company’s business model.SWOT analysis is used to analyze the strengths,weaknesses,opportunities and threats of the company’s business model,understand the consumer value proposition through questionnaires,and identify the innovative ideas of "creating a customer-driven business model".Finally,the paper proposes the innovation path from the four aspects of the company’s business model: customers,products and services,infrastructure and financial viability.At the same time,in order to ensure the smooth implementation of innovation,we put forward the guarantee measures of business model innovation from four aspects: evaluation,organization,talent and mechanism.In this paper,the premise of business model innovation is to analyze the advantages,disadvantages,opportunities and threats of the current business model,analyze the consumer value proposition,and determine the innovative ideas.Each module and each element of the business model are interrelated and interact with each other.The innovation of the business model should focus on "creating a customer-driven business model" and build a linkage mechanism among the four modules and nine elements of the business model to jointly realize the innovation of the business model.