Research Of Business Model Innovation Of F Animation Company

In recent years,more and more attention has been paid to the improvement of cultural soft power,among which the key is to improve the modern cultural industry system.In the cultural industry,the rapid development of animation industry has gradually established an increasingly important position.Among them,the core of the animation industry-animation enterprises,their development will directly affect the direction of the animation industry.For animation enterprises,business model innovation is very important for the development of enterprises.All along,Zhejiang has made rapid progress along the goal of building a "strong cultural province".Hangzhou has also made every effort to build a highland of cultural industry in the whole province.Yuhang District,as the leader of the city’s cultural industry,has ranked first in the city’s districts(counties and cities)in terms of added value for eight consecutive years.Among them,f animation company is a typical animation enterprise in Yuhang District.It has been innovating in core resources,key business,customer relationship,important cooperation,channel channels and other business models,providing impetus for enterprise development.Therefore,this paper takes f animation company as the research object,focusing on its business model innovation.First of all,through literature research,this paper defines the concept of animation enterprise and business model,and summarizes the business model innovation theory,enterprise value chain and enterprise value network theory,system science theory and other related theories,business model elements and innovation approaches.Then,f animation company on-the-spot investigation and research,through interviews,network search and other ways,access to first-hand,second-hand information.On this basis,using the method of grounded theory,the data are analyzed by nvivo11 software.With the bottom-up research idea,the data are encoded by open coding,principal axis coding and selective coding.Finally,86 concepts are obtained from 368 reference points,forming 21 initial categories and 8 main categories.Finally,by analyzing the relationship between categories and concepts,the business model innovation model diagram of F animation company is obtained.The results reveal how f animation company innovates its business model,why f animation company innovates its business model,and what results f animation company obtains through business model innovation.The results of the case study show that value proposition,core resources,key business,important cooperation,customer relationship and channel are the main process of business model innovation of F animation company.Leader,market environment and policy are the antecedents of business model innovation of F animation company.Value creation,value transmission and value realization are the results of business model innovation of F animation company.To sum up,f animation company’s business model is under the influence of internal and external factors of the enterprise.According to the set value proposition,the enterprise carries out innovation in front-end creation,middle-end operation,back-end realization and other links,and finally promotes the creation,transmission and Realization of enterprise value.On the one hand,this study expands the research scope of business model innovation and enriches the exploration of business model innovation in animation companies;On the other hand,it also provides a model and experience reference for other small and medium-sized animation enterprises of the same type,which can reduce their trial and error costs and operational risks in the process of business model innovation.