Research On The Value Evaluation Of Digital Music Copyright

The digital music industry is an important part of China’s cultural industry.With the introduction of relevant national policies to manage and guide the cultural industry,the cultural industry has entered a golden period of development,and the digital music industry is also developing rapidly.The scale of China’s digital music market is constantly growing,and the business model of digital music is also in the process of transformation.The development prospects of the digital music market have attracted many capitals to enter the digital music industry,and the trading of digital music rights has become more active.It is particularly important to make a reasonable assessment of the value of digital music copyright.However,there are few researches on digital music copyright evaluation in China,and there is no complete evaluation system to guide the evaluation of digital music copyright.First,this article explains the research background and significance,and summarizes the main research content,research methods and innovations.Secondly,it summarizes domestic and foreign literature on music copyright and copyright value evaluation.Then,it analyzes the digital music copyright in detail,expounds the development status and related concepts of the digital music industry.It also summarizes the characteristics of digital music copyright and the factors that affect its value,and introduces the method of digital music copyright value evaluation.Next,establish a digital music revenue forecasting model and a value index system that determines the revenue share.Analyze the factors that affect digital music income,and use the multiple linear regression model to select five factors that have a significant effect on digital music income.Based on the regression results,determine the regression results of digital music income prediction.An analytic hierarchy process is used to construct an index system of digital music copyright value,and the revenue sharing rate is adjusted according to the weight value of each index.Thirdly,the regression equation and the revenue sharing method are combined,and the re-evaluation model is applied to specific cases,and the copyright value of the specific case is used to evaluate,and the evaluation process of the case is summarized and analyzed.Finally,the research of the paper is summarized,and the shortcomings of the paper are analyzed.Digital music copyright is mainly composed of song and song copyright and recording copyright.In the digital music copyright transaction,the recording copyright is mainly traded.Therefore,the evaluation of the digital music copyright value is the evaluation of its recording copyright value.According to the characteristics of digital music copyright and the needs of the transaction,the evaluation method is studied to evaluate the value of digital music copyright,to provide a basis for both parties to the digital music copyright transaction,and to promote the development of the digital music industry.However,as the development of the digital music market is in its infancy,a lot of data is incomplete,and the information on copyright transactions in the industry is not open and transparent,which limits the collection of evaluation-related data to a certain extent and affects the accuracy of evaluation results.Through this article’s research on the evaluation of digital music copyright value,I hope that it can inspire some research on digital music copyright value evaluation later,help the construction of its evaluation system,and promote the healthy development of the digital music industry.