Research On The Brand Image Design Of Tea Geographical Indication Under The Theory Of Cultural Integration

In China’s traditional culture,tea is an important cultural memory,tea culture has a long history.No matter what the number of geographical indications of tea or tea cultural resources,China’s tea have the incomparable advantages compared with other countries.Now,with the increasing number of the tea trademark registration of geographical indication,the geographic marks of tea brand on the market getting increase.In order to promote the geographic marks of tea brand core culture,expanding the geographical indication agglomeration effect of regional public brand,enhancing the added value of the geographical indication brand tea,tea geographical indication of the brand image and brand communication is particularly important.Therefore,improving the brand image design quality of tea geographical indications has become the top priority in the brand construction of management and dissemination of tea geographical indications.Tea geographical indication brand culture is the core of shaping the brand image of tea geographical indication,including the cultural characteristics formed by different factors such as natural factors,cultural factors and so on.The complementary and blending of these different cultural characteristics is a kind of cultural integration.Through the integration of the brand culture of tea geographical signs,digging into the positive results of human cultural progress implied in the geographical indications of tea,the most symbolic cultural factors are extracted,and the visual symbol transformation of cultural factors is completed following to the aesthetic law of the design field,which is then applied to the brand image design of tea geographical signs.Based on the theory of cultural integration of design aesthetics as the theoretical framework,this thesis analyzes the formation of the geographic marks of tea brand visual culture,and the extraction from brand culture factors of geographical indications for tea and the transformation of symbols.In view of the geographical indication brand present situation and existing problems,exposition the significance of tea geographical indication brand establishment.This thesis is purpose to serve Lichuan black tea branding and propagation force construction through the geographic marks of Lichuan black tea brand image design practice.Look forward to provides valuable theory reference in our country tea geographical indication brand image construction.The paper is divided into five chapters: First,the introduction of this paper mainly gives a brief overview of the research background,research purpose and significance,domestic and foreign related research review,innovation points and research methods.Second,The definition of relevant concepts in this paper,and the meaning of cultural integration theory,brand image design and Lichuan black tea geographical indication are elaborated in detail;Three,under the theory of cultural integration of the geographic marks of tea brand culture,stand at the height of design aesthetics,applying the viewpoints of cultural integration theory,analysis related to the geographic marks of tea brand image design aesthetic phenomenon,from the morphosis of tea geographical indication brand culture,tea brand orientation analysis of geographical indication,the design concept of geographical indication brand tea,tea geographical indication of culture of the brand image design four parts,the integration of the geographic marks of tea brand culture.Four,under the theory of cultural integration of brand culture factors of geographical indications for tea extraction and transformation,this part mainly analyzes the geographical indication brand tea culture factor to extract the origin and characteristics of geographical indication brand tea culture factor of visual transformation,transformation and functional behavior,based on the theory of cultural integration of the geographic marks of tea brand culture analysis and integration,to dig deeper into the tea geographic marks the essence of brand culture,extracting the most valuable,the most representative cultural factors as geographical indications tea brand image design of the creative source and basis,and using the complanation,graphical art design gimmick as a symbol element.It is applied to the brand image design of tea geographical indication.Five,Lichuan black tea brand image design and application of geographical indication,and under the red of plain of Lichuan,red stars mountain as an example,from the concept of identity system,behavior identity system,visual identity system for stars mountain,Lichuan black tea to create the brand image design,in order to facilitate to spread and popularization of the scientific,standardized and unified stars mountain,Lichuan black tea brand culture and brand image,expanding Lichuan black tea public brand effect,takes the geographic marks of expectations for other tea brand image design practice to provide the reference.In the concluding part of this paper,this part combs the whole paper,summarizes the importance of the integration of tea geographical indication brand culture,and summarizes the viewpoints and methods in the design of tea geographical indication brand image.