| Under the background of economic and cultural globalization,culture has become an intangible capital of space production and reconstruction,and the rich cultural meaning and pluralism carried by urban spaces have been unprecedentedly enhanced.With the increase of social capital and the acceleration of urban development,people’s lifestyles and consumption concepts have gradually changed.In modern society,symbol and aesthetic consumption have increasingly replaced the physical consumption of things,with distinct characteristics of spiritual consumption and meeting cultural needs.Aesthetic and artistic activities are no longer separated from the public and daily life.This has promoted the production of urban micro-space and the evolution of the identity of traditional spaces.Literary Space such as coffee book houses,independent theme bookstores have become urban hotspots.The judgment of the aesthetic value of such spaces has changed from the practical value of architectural space to the expression of people,emotional communication,life ideals,humanistic poetry,and gradually become a new supplement to the tourism industry.Therefore,this paper will focus on the evolution of the role of urban literary space and explore the formation mechanism and influence mechanism of tourist behavior intention.Based on a literature review of relevant research on urban literary space,scene attachment,behavioral intention,and fashion lifestyle,this paper determines the research variables,the dimensions of the variables,the correlation between the variables,and puts forward the research hypotheses;secondly,sort out the theoretical framework of this article based on the spatial production theory,local attachment theory and lifestyle theory.Under the guidance of a theoretical framework,a research hypothesis is proposed based on the correlation between variables and a research model for this article is constructed.Among them,the spatial representation of urban literary space is independent variable,including 3 factors;scene attachment is a mediating variable,which contains 2 factors;tourist behavior intention is the dependent variable;fashion lifestyle is the regulating variable.This paper adopts the method of questionnaire survey,carrying out formal survey on the basis of preliminary survey,and obtains final sample data,and conducts empirical analysis by using SPSS 21.0 and AMOS 21.0.First,descriptive statistical analysis of sample basic information and measurement indicators of various variables is carried out on the sample data to obtain the overall understanding of the sample and variable measurement data.Secondly,on the basis of reliability and validity evaluation and scale factor analysis,the structural equation model is tested and modified.The research hypothesis is tested according to the output of path analysis,and the moderating mediating effect is tested by stepwise regression.Through the above analysis,this paper obtained the test results of 15 research hypotheses,among which 11 hypotheses passed the test and 4 failed.and finally obtained the following conclusions:(1)Cultural symbol dimension in spatial representation of urban literary space has a direct and significant positive impact on tourist behavioral intention,which is not related to scene attachment.(2)The two dimensions of scene attachment have significant positive correlation with spatial environment and social experience,and social experience has the greatest impact on scene identification.(3)The two dimensions of scene attachment have significant positive effects on tourist behavioral intention,and the role of scene identification on behavioral intention is greater than that of scene dependence.(4)Scene dependence and scene identity play a part of mediating role between spatial representation of urban literary space and tourist behavioral intention,and the mediation process is regulated by fashion lifestyle.Finally,based on the above empirical analysis and research conclusions,this article puts forward targeted management suggestions for the developers and operators of urban literary space,so as to enhance the construction of urban literary space from the perspective of tourists ’needs,enhance tourists’ emotional attachment,and promote operation and development of urban literary space. |
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