The Spread Of Crosstalk Culture In The Age Of Media

As a kind of traditional Chinese opera art culture,crosstalk has a long history.It was first born in the Beijing-Tianjin area,with unique irony and artistic characteristics close to life,and gradually developed into a cultural form that the people like to hear.The cross-media communication media has gone through three stages of group communication,mass communication and three-dimensional communication from the street "scratch",radio and television to the new media environment.Judging from the existing research results,the study of crosstalk culture mostly explains its development process from the perspective of art and literature,and the study from the perspective of journalism and communication is relatively rare,especially in the era of media,the analysis of the use of crosstalk cultural media channels and related elements is even more novel.To study the spread of crosstalk in the era of media fusion has important significance and value for the development and inheritance of crosstalk culture.From the perspective of communication,this article selects Deyunshe Society as a case study,adopts participatory observation method and in-depth interview method,participates in theater performances on the spot,talks with the audience,and analyzes the audience’s crosstalk industry based on the questionnaire statistics and performance ticket sales Degree of cognition and preference.The article analyzes the crosstalk culture in the era of media fusion,which is mainly divided into four parts: The first part is to sort out the three phases of crosstalk culture communication before the media fusion,and analyze the relevant points of communication in each stage.The second part analyzes the specific application of Deyunshe’s communication channels and media-related elements in the era of media,including audience characteristics,social benefits,and difficulties.The third part discusses the impact of Deyunshe Society on crosstalk culture from the perspective of communication,including both positive and negative aspects.The fourth part summarizes Deyunshe’s communication development experience and existing problems,and discusses the future communication strategy of crosstalk culture.Deyunshe is good at using media channels,creating labeled communication,and forming a media communication matrix in the context of media integration.It has an advantage in the channel resources and social benefits of the crosstalk industry.However,the group is faced with problems such as insufficient motivation to innovate the content of the works,and shifting the focus of fans.These attempts and challenges reflect the overall development of the current crosstalk industry to a certain extent,and provide a reference for the future communication of the crosstalk industry.In terms of media communication,the study believes that crosstalk culture should fully integrate media channel communication,strengthen innovation in publicity forms and performance content,and constantly explore operational skills;in terms of actual revenue,extend the revenue model chain,innovate cultural and creative works,and deepen the audience with the audience.Interactive contact;In addition,we should strengthen creative creation,continuously improve the quality of works,be alert to the adverse effects of rice circle culture,encourage traditional cultural music to integrate into the background of the media era,expand the scope of communication,deepen the effect of communication,and promote the development of socialist culture prosperity.