Research On The Operation Strategy Of Deyunshe From The Perspective Of Fan Culture

Crosstalk,as a traditional Chinese art performance form,has a long history.It is an important representative of the Chinese folk art intangible cultural heritage and a representative of China’s outstanding traditional culture.It occupies an important position in the history of world culture.However,with the development of the times and the rise of various forms of entertainment,cross talk has gradually faded out of people’s field of vision due to various reasons.In recent years,China has vigorously developed traditional culture,advocated strengthening cultural self-confidence,and doing a good job in cultural inheritance.Deyunshe conforms to the development trend of the times,proposes to let cross talk return to the theater,return to the audience,and combine the consumer preferences and cultural consumption needs of the people in the new era,and carry out innovative development on the basis of traditional cross talk,so as to revive the cross talk again,has harvested batch after batch of fans.Deyunshe’ fans have spread from the middle-aged fan "Gangsi" to the young fan "Deyun Girl".The encounter between cross talk art and fan culture makes it glow with new vitality,enter the public’s field of vision,and enter people’s daily life.Although the success of Deyunshe cannot be fully replicated,and its operating strategy also has links that need to be improved,Deyunshe provides a reference for the development of other cross talk groups and even folk art clubs.From the perspective of fan culture,this article relies on the theories related to fan culture such as interactive ritual chain theory,participatory culture theory,and social identity theory,and uses scientific analysis methods such as literature research methods,online participatory observation methods,and comparative analysis methods to combine the actual situation analyzes the operation strategy of Deyunshe,and intends to discuss the following key issues.First,the impact of the collision between fan culture and Deyunshe on each other’s development.On the basis of insisting on reviving traditional cross talk and innovating cross talk works,Deyunshe has received support and publicity from fans.There are often rare occasions,which are considered to be the revival of cross talk art.The operation strategy of Deyunshe has also enriched the theory of fan culture.The fan groups of Deyunshe range from middle-aged "Gangsi" to teenagers "Deyun Girls".They share the commonality of fan groups and also belong to Deyunshe.The unique personality of the fans.Based on this phenomenon,this article analyzes the operation strategy and results of Deyunshe,and comprehensively explores the influence of fan culture on the development of Deyunshe,and the influence of Deyunshe’s operation on the extension of the theory of fan culture.Secondly,the coupling relationship between fan culture and Deyunshe’s operating strategy and its impact on the development of the cross talk industry.As a well-known cross talk group in China,Deyunshe has always taken the promotion of traditional Chinese culture as its mission.Coupled with its strong influence and appeal,it naturally takes on the heavy task of revitalizing cross talk.This article will analyze the influence of the combination of fan culture and the operation strategy of Deyunshe on the development of the crosstalk industry,and discuss the reference significance of the development of China’s excellent traditional culture.Finally,based on the analysis of the operation strategy of the Deyunshe from the perspective of fan culture,this article also analyzes the problems encountered in the implementation of the Deyunshe’s operational strategy and puts forward reasonable suggestions in order to promote the traditional Chinese culture.