Research On The Use Of Audio And Visual Rhetoric In The TV Specials

The creation of TV specials is based on the documentary use of appropriate artistic means to complete.Audio-visual rhetoric can realize the aesthetic construction of content and form,which has certain practical effect of TV specials.When the audio-visual rhetoric is used in the creation,the audio-visual language of TV specials will have rhetorical characteristics,which makes TV specials has infinite aesthetic possibilities.As a research perspective,the function of audio-visual rhetoric is to use rhetorical devices to convey feelings and express ideas,and to trigger the audience’s aesthetic experience and thinking,which has a certain enlightening effect on the expression of the image meaning of TV specials.This paper is mainly composed of three parts: "TV specials and audio-visual rhetoric","the application of audio-visual rhetoric in the creation of TV specials" and "the presentation of rhetorical effects of sound and picture combination in the creation of TV specials".First of all,the first part defines the concept and composition of TV specials and audio-visual rhetoric as well as the internal relationship between the two,thus summing up the rhetoric context that audio-visual rhetoric devices should have in the creation of TV specials,which is specifically reflected in the application of audio-visual rhetoric and the adjustment of the combination of sound and picture.The second part discusses the application of audio-visual rhetoric and its effect in the creation of TV specials.In the third part,based on the audio-visual rhetoric elements of TV specials,the combination of sound and picture is discussed as a rhetorical device,and its rhetorical effect in TV specials is discussed,as well as the presentation of the theme connotation of TV specials.Finally,it is concluded that audio-visual rhetoric devices can enrich the audio-visual effects of TV specials,stimulate the audience’s aesthetic resonance and thinking,so as to let the audience feel the inner theme and emotion.Based on the creation of TV specials,designed to study the audio-visual language of rhetorical devices in the concrete application in writing,in order to explore TV specials on image meaning expression more creative space,to a certain extent for the future creation of the same kind of work have some advance.