Research On The Application Of Ink Elements In Modern Poster Design

Poster design is an advertising design activity or process based on the application of computer graphic design technology.It is characterized by the application of design software combined with the characteristics of advertising media,showing a sense of design for the three advertising elements of color,text and graphics,so as to achieve the purpose and intention of advertising.The application of ink elements in poster design has been widely recognized and praised by the public,which is of great significance for the spread of Chinese traditional culture and the development of national design.On the basis of following the basic rules of poster design,through a large number of case studies,this paper explores the inherent elements of ink and wash,studies the aesthetic trend of nationalization,popularization,trend and diversification of poster design,and clarifies the principles and methods of innovative expression of ink and wash elements in poster design,So that the traditional Chinese ink culture in the new era of world economic integration in the tide of the mainstay,for the Chinese nation to stand among the nations of the world,to provide support for the realization of the Chinese dream.Ink and wash is a unique form of traditional Chinese art,bearing the traditional Chinese culture and philosophy.It is a very representative and distinctive visual symbol of the Chinese nation.It plays a very important role in cultural propaganda on the international stage and plays a positive role in the dissemination of national culture.The styles and techniques of modern poster design are diverse.The flexible use of traditional ink elements in modern poster design has given a new life to the " Ink rhyme " of ink painting.Grasping the aesthetic consciousness and psychology of traditional ink painting,applying modern techniques to transform ink elements into design language in terms of structure,form,space,etc.,deepens the design connotation,aesthetic style and artistic effect of modern ink poster,strengthens the expressiveness,appeal and penetration of modern ink poster design,and makes it a unique design trend.This paper summarizes the basic application rules of ink elements in different categories of poster design,and carries out practical design research on the theme of environmental protection "greenhouse effect",so as to provide design ideas for ink elements in different scenarios of poster design.Economic globalization and frequent cultural exchanges provide more development space for poster design.The differentiated design service with national characteristics has a wide range of market demand.Adhere to the combination of theory and practice,continue to find ways to make ink into design elements in line with modern aesthetic characteristics,carry forward the application of ink elements in modern poster design,and make the traditional ink elements in poster design attract worldwide attention.