H5 Design Of Tourism Culture In Jingxian

Jing Xian,located in the upper reaches of Qingyi River in the southeast of Anhui Province,is in the junction zone between the south bank of the Yangtze River and the mountainous area in the south of Anhui Province,bordering on NingGuo City of Xuanzhou District in the east,Huangshan City and Jingde County in the south,Qingyang County in the west,and Nanling County in the north.Its profound cultural heritage,the county’s cultural landscape in total more than 40.However,due to the backward promotion methods and the lack of good use of new media,the tourism image of Jing Xian can not be publicized,which has a serious impact on the development of the tourism industry in Jing Xian.In the era of rapid popularization of intelligent devices,the adoption of new means of communication for effective delivery is the development trend of advertising design.And H5 advertising by virtue of its rich multimedia comprehensive characteristics,good platform tolerance has become one of the popular promotion methods.In recent years,the widespread popularity of WeChat platform has also inspired the public to share emotions,making the propagation speed of H5 advertising show a blowout growth.H5 advertising as a new form of communication,it involves the user research,interaction design,visual,auditory and many other aspects,how to use the related theory knowledge,produce can not only reflect the diversity of culture of jingxian county,and combining with distinctive local characteristics of H5 advertising is the test of tourists to the designers,also is the digital age of jingxian county tourism.This topic takes the design and production of H5 advertisement of Jingxian tourism culture as the fundamental starting point.Through various research methods such as literature research,case study and design practice research,this paper explores how to make better use of H5 to promote tourism in Jingxian,so as to promote tourists to pay for cultural tourism,and then make the purpose of cultural communication.The research content mainly includes:The first chapter mainly elaborates the research background,purpose and significance of the subject,and then analyzes the development trend of H5 advertising through domestic and foreign theories and works research.The second chapter introduces the basic concepts related to H5 advertising.In comparison with traditional advertising,the advantages and limitations of H5 as a new media advertising are elaborated,and the methods to be followed in the design of H5 advertising are mentioned from four aspects:interactivity,simplified hierarchy,sensory balance and audio.The third chapter is the case study.Three representative H5 advertisements of tourism culture are selected to determine the preliminary evaluation indicators from the research of ideas to styles,so as to find references for the future design practice.The fourth chapter sorted out the tourism culture of Jing Xian and put forward the corresponding strategies for the challenges faced by the scenic spots.The fifth chapter of Jingxian H5 tourism culture advertising design is based on the above theoretical research,and through the preliminary research,design concept,information architecture,interactive mode,visual design,auditory design and other aspects to start the advertising production.Finally,the thesis research and design practice are summarized,and the prospect of future related research is put forward.The theoretical research and design practice of H5 advertising with the theme of tourism culture in Jing Xian is not only conducive to promoting the dissemination of tourism resources in Jing Xian,but also can strengthen the local brand image,so as to activate new business form innovation,and provide the optimization strategy and theoretical reference for the industry of H5 tourism advertising.