Analysis On International Competitiveness Of American Cultural Industry

With the rapid development of economic globalization,countries not only deepen political and economic exchanges,but also more and more frequent cultural exchanges.Most developed countries and some developing countries regard improving the international competitiveness of cultural industries as an important way to enhance their cultural soft power and enhance their comprehensive national strength.As a powerful cultural industry in the world,the United States is constantly expanding its international influence and enhancing its international competitiveness of cultural industry in the whole world.Therefore,it is of great significance to conduct an in-depth study on the international competitiveness of American cultural industry.Based on the international competitiveness of cultural industry as the research object,first expounds the concept of the cultural industry and its international competitiveness,divided the type of the cultural industry and cultural industry international competitiveness evaluation index system and so on,and on this basis to porter competitive advantage theory,grey relation analysis theory as the support to its analysis framework.Secondly,this paper analyzes the development process of the American cultural industry,dividing the development process of the American cultural industry into the stage of policy improvement and structural change,the stage of merger development and overseas expansion,the stage of clustering and digitization development,and discusses the development of each stage in detail.Again,this paper analyzes the main factors influencing the international competitiveness of cultural industry,the United States has a diversified investment subject and improve the financing channels,powerful scientific and technological innovation strength and strict protection of intellectual property rights system,etc.,these factors to the development of American cultural industry and the international competitiveness of ascension had a great effect.And on this basis,the SWOT analysis method to analysis and expounds the influence of American culture industry international competitive strengths,weaknesses,opportunities and challenges,advantages and opportunities for American culture industry development and international competitiveness of ascension provide a steady stream of power,at the same time,the disadvantages and challenges to the development of American culture industry also brought some disadvantages.Finally,selected the influence the international competitiveness of cultural industry related indicators,and to select indicators for large amounts of data gathering,combined with the grey correlation analysis method to the United States nearly 10 years of the cultural industry international competitiveness and including America,Britain,Japan and China,eight countries of the cultural industry international competitiveness.The conclusion is that the international competitiveness of the American cultural industry has been continuously improved in the past 10 years,and the international competitiveness of the American cultural industry is the strongest among the measured countries.At the same time,it analyzes the reasons for the strong international competitiveness of American cultural industry and the reasons for the relatively weak international competitiveness of Chinese cultural industry,and on this basis,it puts forward countermeasures and suggestions to enhance the international competitiveness of Chinese cultural industry.