Research On The Application Of Form And Expression Of Minimalist Style In Modern Poster Design

In the 21 st century,with the continuous development of society,how to quickly and accurately obtain important content from the complex information is one of the needs of the current social development.People’s requirements for poster design are not only satisfied with the basic needs and functions,but also consider the aesthetic appearance,functional structure,information reserves and forms of expression.Modern poster design is more about how to serve the public.Compared with the cumbersome design,simple and generous design can convey the feeling of neatness and elegance,even a kind of ideological enlightenment.Minimalist style design form is simple,the color contrast is obvious and the impact is strong.A large number of "blank" techniques are used in the picture to show the simple and beautiful form with few contents,which brings infinite reverie space,so as to achieve the profound and wonderful artistic realm,and finally form the visual feeling of "less and better".It is clear,clear and meaningful More and more attention.This paper studies the form and performance of minimalist poster design.First of all,it analyzes and interprets the related concepts and background of minimalism style,and analyzes the minimalist thought contained in it from the different aesthetic theories of the East and the West.Secondly,it analyzes the development of minimalist style in the field of modern poster design,analyzes the form characteristics of minimalist style poster design from the aspects of graphics,color and text,and then analyzes the expression form of minimalist style poster works according to the graphic creative techniques,so as to provide theoretical basis for the artistic presentation and design practice of minimalist style in poster design.Minimalist style poster design follows the design concept of "less is more",which meets the needs of contemporary public aesthetic changes.It uses less elements and uses creative techniques to convey rich connotation.The main work and achievements are as follows(1)Minimalist style has existed since its early stage.With the development of society and the change of people’s aesthetic concept,design style has experienced simplicity complexity simplicity.(2)For poster design,minimalist style design integrates and cuts from layout,graphics,text or color.At the same time,combined with the creative method of graphics,the new vitality of graphics is given.(3)Minimalist style is not only a design style,but also a way of life.For design,it is a test of the designer’s design level.Test the designer’s grasp and integration ability of graphic design,brand understanding and interpretation degree as well as consumer’s preferences,integrate graphic creative techniques into the design,and integrate design works into emotional atmosphere,which will eventually present rich connotation from different angles and levels.(4)Through the previous research,it is concluded that first of all,minimalist style design can accurately convey the emotion expressed by the designer because of its simple design language;secondly,by deleting the graphics,only the elements of symbolic objects are retained,and the details are deleted,so as to make the main object more concise and clear.Then,through the contrast of light and shade and the contrast of cold and warm between colors,the design of minimalist style can accurately convey the emotion expressed by the designer,Finally,through the layout design,the elements in the screen are integrated to make the whole more complete and concise.Minimalist style poster design is a highly refined process,which makes the audience feel the strong visual impact and explore the connotation contained in the design,so as to achieve the design of "simple but not simple".With the rapid development of data today,how to quickly obtain important information from the multifarious information is the demand of the current social development.Minimalist style design form is concise,color contrast is obvious and strong impact,the picture uses a lot of "white space" technique,with very little content to show the form ich content,bring a person infinite daydream space,thereby achieving a kind of rhetoric is little but the artistic conception of lasting appeal is dye-wood,form finally "little but fine" visual experience.It has attracted more and more attention for its clarity,clarity and meaning.This paper studies the form and expression of minimalist poster design.Firstly,it analyzes and interprets the related concepts and forming background of minimalist style,and then analyzes the minimalist thought contained in different aesthetic theories from the west and the middle.Secondly,on this basis,the development of minimalist style in the field of modern poster design is analyzed,and the formal characteristics of minimalist poster design are analyzed from the aspects of graphics,color and text.Then,the paper analyzes the forms of minimalist poster works according to the graphic creative techniques,so as to provide a theoretical basis for the artistic presentation and design practice of minimalist poster design.Minimalist poster design follows the design concept of "less is more",conforms to the aesthetic changes of the contemporary public,with fewer elements,the use of creative means to convey a rich connotation.