Research On Dong Qing’s Presiding Language Style

In order to meet the needs of popular cultural life,there are more and more types of TV programs in China,and the hosts of different styles also emerge at the right moment,but their professional levels are uneven.The host’s language style plays a decisive role in the level of TV programs.To make TV program knowledge and entertainment co-exist,so that the audience can get the true spiritual satisfaction,it needs the correct guidance of the excellent host.Therefore,this article takes Dong Qing,the excellent host of CCTV as the research object,and combines Chinese stylistics,rhetoric,pragmatics,etc.to conduct a static and dynamic analysis of Dong Qing ’s presiding language.Through the appearance of language,this paper analyzes the features of Dong Qing ’s language style and the deep reasons for its formation,so as to provide references for the development of the host industry.This paper is divided into four parts.The first part is the introduction,which introduces the background and current situation of the research on Dong Qing ’s presiding language style,including research scope,research significance,research methods and corpus sources.The second part mainly introduces Dong Qing ’s distinct style of written language: solemn and elegant,flowery and abundant,which is the most distinctive characteristic of her presiding language.Using the theories of linguistics and stylistics,this paper makes an in-depth analysis of Dong Qing ’s stylistic style from the aspects of intonation,choice of words,choice of sentences and setting of case.The third part mainly investigates the host strategy and the auxiliary role of the sub-language in Dong Qing ’s presiding language.Pragmatic strategies and the use of paralinguistics influence the popularity of the host and the formation of the presiding language style to some extent.The fourth part compares Dong Qing ’s presiding language styles with other hosts,and then analyzes the subjective and objective factors of Dong Qing ’s solemn,elegant and gorgeous presiding language style.Finally,the conclusion part summarizes the research on Dong Qing ’s presiding language style.