Analysis Of Cohesive Devices In Simultaneous Interpreting From The Perspective Of Cohesion Theory

With the development of science and technology,electronic products have become people’s daily necessities and consumers are increasingly interested in following the latest electronic products.Therefore,many large technology companies like Apple and Huawei have started to use new marketing methods,such as new product launches,to cater to consumers.Product launches target at consumers around the world in a timely manner,so simultaneous interpretation is usually required.Product launches feature switching between speakers,diverse accents,the use of multimedia,a large amount of terminology,so the information delivered can be quite fragmented and lack logical progression.This makes it quite difficult for simultaneous interpreters to achieve good coherence.Using the Cohesion Theory proposed by Halliday and Hasan,this paper studies the cohesive devices used in the simultaneous interpretation by taking Apple’s 2019 Autumn New Product Launch as its case study.It also analyzes the reasons why the working interpreter chooses different cohesive methods,in order to provide suggestions for simultaneous interpretation at similar events in the future.Through analysis,it reveals that among all the cohesive methods,the most frequently used is reference,and the least used is reiteration.In terms of realizing the cohesion and coherence of clauses,the interpreter mostly uses reference,while for cohesion and coherence between different parts of discourse,conjunctions are used.In addition,substitution and omission are also used to deal with unimportant information,so as to preserve the logical coherence of the discourse.In a few cases,reiteration also appears as a cohesive strategy to emphasize key information and maintain logical incompleteness caused by cutting sentences.