Research On Mo Yan Literature Museum From The Perspective Of Cultural Communication Strategies And Effects Of Chinese Writers’ Literature Museum

The "13th Five-Year Plan for the Development of National Cultural Relics" issued by the State Administration of Cultural Heritage in 2017 reflects that the construction and development of museums have received strong support from national policies,and museums have entered a "golden opportunity period" of accelerated development.The Chinese Writer Literature Museum belongs to the museum category and has a strong comprehensiveness.And cross-border,can not only reflect the characteristics of museums,but also have the independence of their respective development.This article is based on the Chinese Writers’ Literature Museum as the research foundation,the Mo Yan Literature Museum,and the physical pavilion of the Mo Yan Literature Museum as the media and the use of other mass media to carry out cultural communication.Analyze the effects of the cultural communication of the Literary Museum,explore the factors that affect the cultural communication of the Moyan Literary Museum,and combine the cognition and opinions of the audience to propose strategies that are conducive to the development of the cultural communication of the Literary Museum of Moyan and other Chinese writers.This article is divided into four chapters.The introduction summarizes the research status of museums and literary museums at home and abroad through scholars’ research on the functions of museums and literary museums.The first chapter analyzes the definition,development process and current cultural communication strategies of the Chinese Writers’ Literature Center,and summarizes the commonalities of the cultural communication of various domestic writers’ literature centers through the characteristics of the communication strategy.The second chapter explains the particularity and inevitability of the author’s choice of Moyan Literature Museum as the research object through the cultural connotation and cultural presentation of Moyan Literature Museum.Through the analysis of Moyan Literature Museum’s cultural communication strategy,it is found that it is similar to the strategy of Chinese Writers Literature Museum.The difference is the commonality and individuality of its cultural communication.As an independent individual in the Chinese Writers’ Literature Museum,Mo Yan Literature Museum has its special cultural significance and value of cultural expansion.The third chapter analyzes the current cultural communication effects of Moyan Literature Museum through questionnaire surveys and interviews,finds out the factors that affect the effects of communication,and puts forward opinions and suggestions for the better cultural communication of Moyan Literature Museum in the future.Moyan Literature Museum has Chinese writers’ literature The commonality of the museum also has its own individuality,but the commonality is greater than the individuality.Therefore,the opinions and suggestions made by the author for the cultural communication of the Moyan Literature Museum are also applicable to other Chinese writers’ literature centers.