A Study On Tourism Development In Traditional Village From The Perspective Of Performance

At present,there are many problems in the tourism development of traditional villages,such as high homogeneity,lacking of local characteristics and serious tendency of cultural commodification.It is not only harmful to the inheritance and protection of traditional culture,but also difficult to promote the sustainable development of traditional village tourism.However,the tourism development of traditional villages can be regarded as the process of performing traditional culture on the scale of villages.The quality and efficiency of the performance may affect the mutual promotion relationship between tourism development and protection of traditional culture.Therefore,based on the results of performance research,it may have important theoretical and practical significance to examine the development of tourism products in traditional village,the behavior and practice of various stakeholder participating in the performance,and the evaluation methods of performance.This paper initially discusses the ideas and methods of examining the tourism development of traditional villages from the perspective of performance based on the field investigation in Tangmo traditional village.Then,it analyzes the the performance status of Tangmo traditional village,the participation behavior and relationships of stakeholder.The paper also launches performance evaluation of Tangmo traditional village based on the tourists’ identity.Finally it evaluates the tourism development situation of Tangmo traditional village,points out the practical problems of tourism,and puts forward some suggestions to optimize the development of traditional village tourism.The paper is divided into eight chapters.Chapter One introduces the background,significance,contents,methods,technical route and possible innovation of the research.Chapter Two involves literature review and the definition of the main concepts.Chapter Three focuses on the theoretical level analysis,mainly discusses the internal relationship between performance and traditional village tourism development,and establishes an analytical framework based on performance theory to examine the internal mechanism of traditional village tourism development.Chapter Four introduces practical situation of the case,research methods and the implementation of the research.Chapter Five analyzes the basic resources and the tourism products of Tangmo traditional village.Chapter Six analyzes the main behavior and relationship of multi-stakeholder of Tangmo traditional village.Chapter Seven analyzes the tourism performance of Tangmo traditional village based on the subjective evaluation of tourists’ cultural identity and place attachment.Chapter Eight is a brief conclusion and discussion.The research shows that firstly it is of positive significance to analyze the relationship between traditional village tourism development and cultural conservation from the perspective of performance.The tourism development of traditional villages is the process of machining and producing local cultural resources into tourism products that can be experienced and consumed.The perspective of performance helps to understand the relationship between human-land interaction and human interaction,so as to reveal the influence mechanism of tourism development on the protection,restoration,utilization and reconstruction of traditional village cultural resources.Secondly,the tourism product development of Tangmo traditional village is essentially an performance of local traditional culture.The landscape reconstruction,tour route design and tourism activity planning of Tangmo traditional village have the characteristics of cultural reproduction.Thirdly,the tourism development of Tangmo village is the result of the participation of various stakeholder such as local governments,tourism enterprises and local villagers.However,villagers are the owners of traditional villages,but they can not really participate in the tourism development decision-making,which leads to various contradictions between the local government and villagers in the transformation of residential buildings,tourist enterprises and villagers in the landscape and cultural construction.The local villagers do not have a high degree identity of tourism development of Tangmo traditional village.Fourthly the tourism development performance evaluation of Tangmo traditional village based on subjective evaluation of tourists shows that the performance effect is unsatisfactory.The village image presented by the tourism development of Tangmo traditional village can not meet the tourism expectations of tourists,and tourists can not deeply integrate into the tourism product experience of Tangmo traditional village to form emotional connection.According to the field survey,the single form and content of tourism performance and the lack of local characteristics are the problems of Tangmo traditional village tourism performance.This reflects the deep excavation and deep understanding of local culture,which is difficult to form a benign relationship between tourism development and local culture protection.Therefore,the paper puts forward corresponding suggestions to optimize the development of Tangmo traditional village tourism from the aspects of highlighting local characteristics,improving the experience value of tourism service and strengthening community participation.